LinkedIn Conversions API

with the linkedin conversions api app in , you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your linkedin account requirements to use the linkedin conversions api app in , you must have a https //www linkedin com/ to get started with configuring linkedin conversions api for salesforce events you need to select within the linkedin ads campaign manager before starting the configuration of your unless you are a salesforce admin, engage with your organization’s admin to configure an outgoing outbound message via flows in salesforce this should occur when conversions happen in salesforce (e g when an opportunity reaches closed won status) if you prefer not to configure the from scratch, consider using the https //www make com/en/templates/12992 send conversion events to linkedin conversions api from salesforce template strongly recommends watching the tutorial below to learn how to configure linkedin conversions api for salesforce events https //www youtube com/embed/a3rwhu4xht4 the xml code for the webhook response module \<soapenv\ envelope &#x9;xmlns\ soapenv="http //schemas xmlsoap org/soap/envelope/"> &#x9;\<soapenv\ body> &#x9; \<notificationsresponse &#x9; xmlns="http //soap sforce com/2005/09/outbound"> &#x9; \<ack>true\</ack> &#x9; \</notificationsresponse> &#x9;\</soapenv\ body> \</soapenv\ envelope> connect linkedin conversions api and you can choose between two different connection methods linkedin linkedin (openid connect) note this connection method uses openid connect for a secure and standardized way to manage user identities create the connection in to create the connection log in to your account, add a linkedin conversions api module to your , and click create a connection optional in the connection name field, enter a name for the connection optional click show advanced settings and add additional scopes and/or enter your https //www linkedin com/developers/apps for more information, see the https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext if requested, use the following redirect uri when creating your custom app linkedin https //www integromat com/oauth/cb/linkedin2 linkedin (openid connect) https //www integromat com/oauth/cb/linkedin openid click save if prompted, authenticate your account and confirm the access you've successfully created the connection and can now use the linkedin conversions api app in your if you want to make changes to your connection in the future, follow the steps docid\ so88fm6pkt0g adkddfzz after connecting to the linkedin conversions api app, you can use the following modules to build your linkedin conversions api modules after connecting to the linkedin conversions api app, you can use the following modules to build your actions associate multiple campaigns to conversion rule associates multiple campaigns to a conversion rule by their ids field description connection docid\ kfckeanmjbhm p 8qszcg ​ campaigns add one or more campaigns which you want to associate with the conversion conversion rule id select or map the conversion rule id to which you want to associate the campaign create a conversion rule creates a new conversion rule to track conversions field description connection docid\ kfckeanmjbhm p 8qszcg ​ account urn select or map the account for which you want to create the conversion rule name enter (map) a name for the conversion rule type select or map the conversion rule type to track this conversion rule for example, qualified lead see the complete list of https //learn microsoft com/en us/linkedin/marketing/integrations/ads reporting/conversions api?view=li lms 2024 11\&tabs=http#schema attribution type select or map the attribution type that describes the process to count the conversion actions last touch by campaign last touch by conversion post click attribution window size specifies a user's settings on the post click attribution window in days from 5 to 90 days the supported values are 1, 7, 30, 90 view through attribution window size specifies a user's settings on the view through (post view) attribution window in days from 5 to 90 days the supported values are 1, 7, 30, 90 send conversion events sends multiple conversion events in a batch field description connection docid\ kfckeanmjbhm p 8qszcg ​ account urn select or map the account to which you want to send the conversion events conversion conversion rule enter (map) a name for the conversion rule conversion happened at enter (map) the time at which the conversion happened you can use the use the now function for real time timestamp user user ids enter (map) the user's email address the supported user id types are email, li first party ads, tracking uuid, acxiom id, and oracle moat id first name enter (map) the user's first name the maximum number of allowed characters is 35 last name enter (map) the user's last name the maximum number of allowed characters is 35 company name enter (map) the user's company name the maximum number of allowed characters is 50 title enter (map) the user's job title the maximum number of allowed characters is 50 country code enter (map) the user's iso standardized country code for example, us lead enter (map) the lead gen form response of the user the value should be in the following format urn\ li\ leadgenformresponse\ id conversion value conversion type select or map the conversion type for example, download money amount enter the amount and teh applicable three letter currency code event id the unique id generated by advertisers to indicate each event this field is optional and is used for https //learn microsoft com/en us/linkedin/marketing/conversions/deduplication?view=li lms 2025 02\&viewfallbackfrom=li lms 2024 02 searches generate a conversion report generates a conversion report field description connection docid\ kfckeanmjbhm p 8qszcg ​ accounts select or map the accounts for which you want to generate the conversion report time granularity select or map the time for which you want to generate the report all daily monthly yearly start date enter (map) the date to generate the report of the conversions that occurred on or after the specified date end date enter (map) the date to generate the report of the conversions that occurred on or before the specified date pivots select or map the pivots to include in the report conversion is the default pivot and you can add at the most two additional pivots to include in the report campaigns select or map the campaigns for which you want to generate the conversion report note either accounts or campaigns must be provided fields select or map the fields to include in the report external website conversion external website post click conversion external website post view conversion viral external website conversion viral external website post click conversion viral external website post view conversion campaign type select or map the campaign type for which you want to generate the report text ad sponsored updates sponsored inmails dynamic limit set the maximum number of results should return during one execution cycle list conversion rules retrieves a list of conversion rules by the ad account field description connection docid\ kfckeanmjbhm p 8qszcg ​ account urn select or map the account whose conversion rules you want to list conversion method select the filtering method of conversion rules conversions api limit set the maximum number of conversion rules should return during one execution cycle templates you can look for linkedin conversions templates in https //www make com/en/templates , where you'll find thousands of pre created linkedin conversions resources https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext