Marketing
LinkedIn Conversions API
7 min
with the linkedin conversions api app in {{product name}} , you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your linkedin account requirements to use the linkedin conversions api app in {{product name}} , you must have a linkedin account with the following user permissions r ads , r ads reporting , and rw conversions to get started with configuring linkedin conversions api for salesforce events you need to select {{product name}} within the linkedin ads campaign manager before starting the configuration of your {{product name}} {{scenario singular lowercase}} unless you are a salesforce admin, engage with your organization’s admin to configure an outgoing outbound message via flows in salesforce this should occur when conversions happen in salesforce (e g when an opportunity reaches closed won status) if you prefer not to configure the {{scenario singular lowercase}} from scratch, consider using the send conversion events to linkedin conversions api from salesforce https //www make com/en/templates/12992 send conversion events to linkedin conversions api from salesforce template {{product name}} strongly recommends watching the tutorial below to learn how to configure linkedin conversions api for salesforce events youtube link here https //www youtube com/embed/a3rwhu4xht4 the xml code for the webhook response module \<soapenv\ envelope 	xmlns\ soapenv="http //schemas xmlsoap org/soap/envelope/"> 	\<soapenv\ body> 	 \<notificationsresponse 	 xmlns="http //soap sforce com/2005/09/outbound"> 	 \<ack>true\</ack> 	 \</notificationsresponse> 	\</soapenv\ body> \</soapenv\ envelope> connect linkedin conversions api and {{product name}} you can choose between two different connection methods linkedin linkedin (openid connect) note this connection method uses openid connect for a secure and standardized way to manage user identities create the connection in {{product name}} to create the connection log in to your {{product name}} account, add a linkedin conversions api module to your {{scenario singular lowercase}} , and click create a connection optional in the connection name field, enter a name for the connection optional click show advanced settings and add additional scopes and/or enter your custom client credentials, and developer application urn for more information, see the linkedin api documentation if requested, use the following redirect uri when creating your custom app linkedin https //www integromat com/oauth/cb/linkedin2 linkedin (openid connect) https //www integromat com/oauth/cb/linkedin openid click save if prompted, authenticate your account and confirm the access you've successfully created the connection and can now use the linkedin conversions api app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps connect an application docid\ so88fm6pkt0g adkddfzz templates you can look for linkedin conversions templates in make's template gallery , where you'll find thousands of pre created {{scenario plural lowercase}} linkedin conversions resources linkedin api documentation