Marketing
LinkedIn Conversions API
10 min
with the linkedin conversions api app in {{product name}} , you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your linkedin account requirements to use the linkedin conversions api app in {{product name}} , you must have a https //www linkedin com/ to get started with configuring linkedin conversions api for salesforce events you need to select {{product name}} within the linkedin ads campaign manager before starting the configuration of your {{product name}} {{scenario singular lowercase}} unless you are a salesforce admin, engage with your organization’s admin to configure an outgoing outbound message via flows in salesforce this should occur when conversions happen in salesforce (e g when an opportunity reaches closed won status) if you prefer not to configure the {{scenario singular lowercase}} from scratch, consider using the https //www make com/en/templates/12992 send conversion events to linkedin conversions api from salesforce template {{product name}} strongly recommends watching the tutorial below to learn how to configure linkedin conversions api for salesforce events https //www youtube com/embed/a3rwhu4xht4 the xml code for the webhook response module \<soapenv\ envelope 	xmlns\ soapenv="http //schemas xmlsoap org/soap/envelope/"> 	\<soapenv\ body> 	 \<notificationsresponse 	 xmlns="http //soap sforce com/2005/09/outbound"> 	 \<ack>true\</ack> 	 \</notificationsresponse> 	\</soapenv\ body> \</soapenv\ envelope> connect linkedin conversions api and {{product name}} you can choose between two different connection methods linkedin linkedin (openid connect) note this connection method uses openid connect for a secure and standardized way to manage user identities create the connection in {{product name}} to create the connection log in to your {{product name}} account, add a linkedin conversions api module to your {{scenario singular lowercase}} , and click create a connection optional in the connection name field, enter a name for the connection optional click show advanced settings and add additional scopes and/or enter your https //www linkedin com/developers/apps for more information, see the https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext if requested, use the following redirect uri when creating your custom app linkedin https //www integromat com/oauth/cb/linkedin2 linkedin (openid connect) https //www integromat com/oauth/cb/linkedin openid click save if prompted, authenticate your account and confirm the access you've successfully created the connection and can now use the linkedin conversions api app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps docid\ so88fm6pkt0g adkddfzz after connecting to the linkedin conversions api app, you can use the following modules to build your {{scenario plural lowercase}} linkedin conversions api modules after connecting to the linkedin conversions api app, you can use the following modules to build your {{scenario plural lowercase}} actions associate multiple campaigns to conversion rule associates multiple campaigns to a conversion rule by their ids true 312,312left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type create a conversion rule creates a new conversion rule to track conversions true 312,312left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type send conversion events sends multiple conversion events in a batch true 312,312left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type searches generate a conversion report generates a conversion report true 312,312left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type list conversion rules retrieves a list of conversion rules by the ad account true 312,312left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type templates you can look for linkedin conversions templates in https //www make com/en/templates , where you'll find thousands of pre created {{scenario plural lowercase}} linkedin conversions resources https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext