Marketing
LinkedIn Conversions API

7min
With the LinkedIn Conversions API app in , you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your LinkedIn account.
Requirements
To use the LinkedIn Conversions API app in , you must have a LinkedIn account with the following user permissions: r_ads, r_ads_reporting, and rw_conversions. 
To get started with configuring LinkedIn Conversions API for Salesforce events:
You need to select  within the LinkedIn Ads Campaign Manager before starting the configuration of your  .
Unless you are a Salesforce admin, engage with your organization’s admin to configure an outgoing Outbound Message via Flows in Salesforce. This should occur when conversions happen in Salesforce (e.g. when an Opportunity reaches Closed Won status).
If you prefer not to configure the  from scratch, consider using the Send Conversion Events to LinkedIn Conversions API from Salesforce template.
﻿ strongly recommends watching the tutorial below to learn how to configure LinkedIn Conversions API for Salesforce events.
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The XML code for the webhook response module:
Text
<soapenv:Envelope
	xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/">
	<soapenv:Body>
		<notificationsResponse
			xmlns="http://soap.sforce.com/2005/09/outbound">
			<Ack>true</Ack>
		</notificationsResponse>
	</soapenv:Body>
</soapenv:Envelope>
<soapenv:Envelope
	xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/">
	<soapenv:Body>
		<notificationsResponse
			xmlns="http://soap.sforce.com/2005/09/outbound">
			<Ack>true</Ack>
		</notificationsResponse>
	</soapenv:Body>
</soapenv:Envelope>
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Connect LinkedIn Conversions API and  
You can choose between two different connection methods:
LinkedIn
LinkedIn (OpenID Connect)
Note: This connection method uses OpenID Connect for a secure and standardized way to manage user identities.
Create the connection in  
To create the connection:
1
Log in to your  account, add a LinkedIn Conversions API module to your , and click Create a Connection.
2
Optional: In the Connection name field, enter a name for the connection.
3
Optional: Click Show Advanced Settings and add additional scopes and/or enter your custom client credentials, and Developer Application URN. For more information, see the LinkedIn API documentation.
If requested, use the following Redirect URI when creating your custom app:
LinkedIn: https://www.integromat.com/oauth/cb/linkedin2
LinkedIn (OpenID Connect): https://www.integromat.com/oauth/cb/linkedin-openid
4
Click Save.
5
If prompted, authenticate your account and confirm the access.
You've successfully created the connection and can now use the LinkedIn Conversions API app in your . If you want to make changes to your connection in the future, follow the steps here﻿.
Templates
You can look for LinkedIn Conversions templates in Make's template gallery, where you'll find thousands of pre-created .
LinkedIn Conversions resources
﻿LinkedIn API documentation﻿
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LinkedIn Ads Reports
LinkedIn Conversions API modules