Marketing
LinkedIn Conversions API
7 min
with the linkedin conversions api app in {{product name}} , you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your linkedin account requirements to use the linkedin conversions api app in {{product name}} , you must have a https //www linkedin com/ with the following user permissions r ads , r ads reporting , and rw conversions to get started with configuring linkedin conversions api for salesforce events you need to select {{product name}} within the linkedin ads campaign manager before starting the configuration of your {{product name}} {{scenario singular lowercase}} unless you are a salesforce admin, engage with your organization’s admin to configure an outgoing outbound message via flows in salesforce this should occur when conversions happen in salesforce (e g when an opportunity reaches closed won status) if you prefer not to configure the {{scenario singular lowercase}} from scratch, consider using the https //www make com/en/templates/12992 send conversion events to linkedin conversions api from salesforce template {{product name}} strongly recommends watching the tutorial below to learn how to configure linkedin conversions api for salesforce events https //www youtube com/embed/a3rwhu4xht4 the xml code for the webhook response module \<soapenv\ envelope 	xmlns\ soapenv="http //schemas xmlsoap org/soap/envelope/"> 	\<soapenv\ body> 	 \<notificationsresponse 	 xmlns="http //soap sforce com/2005/09/outbound"> 	 \<ack>true\</ack> 	 \</notificationsresponse> 	\</soapenv\ body> \</soapenv\ envelope> connect linkedin conversions api and {{product name}} you can choose between two different connection methods linkedin linkedin (openid connect) note this connection method uses openid connect for a secure and standardized way to manage user identities create the connection in {{product name}} to create the connection log in to your {{product name}} account, add a linkedin conversions api module to your {{scenario singular lowercase}} , and click create a connection optional in the connection name field, enter a name for the connection optional click show advanced settings and add additional scopes and/or enter your https //www linkedin com/developers/apps for more information, see the https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext if requested, use the following redirect uri when creating your custom app linkedin https //www integromat com/oauth/cb/linkedin2 linkedin (openid connect) https //www integromat com/oauth/cb/linkedin openid click save if prompted, authenticate your account and confirm the access you've successfully created the connection and can now use the linkedin conversions api app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps docid\ so88fm6pkt0g adkddfzz templates you can look for linkedin conversions templates in https //www make com/en/templates , where you'll find thousands of pre created {{scenario plural lowercase}} linkedin conversions resources https //learn microsoft com/en us/linkedin/shared/authentication/authentication?context=linkedin%2fconsumer%2fcontext