LinkedIn Conversions API

10 min

With the LinkedIn Conversions API app in Make, you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your LinkedIn account.

Requirements

To use the LinkedIn Conversions API app in Make, you must have a LinkedIn account.

To get started with configuring LinkedIn Conversions API for Salesforce events:

You need to select Make within the LinkedIn Ads Campaign Manager before starting the configuration of your Make scenario.

Unless you are a Salesforce admin, engage with your organization’s admin to configure an outgoing Outbound Message via Flows in Salesforce. This should occur when conversions happen in Salesforce (e.g. when an Opportunity reaches Closed Won status).

If you prefer not to configure the scenario from scratch, consider using the Send Conversion Events to LinkedIn Conversions API from Salesforce template.

Make strongly recommends watching the tutorial below to learn how to configure LinkedIn Conversions API for Salesforce events.

https://www.youtube.com/embed/a3RWHu4xht4

Youtube Link Here

The XML code for the webhook response module:

<soapenv:Envelope
	xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/">
	<soapenv:Body>
		<notificationsResponse
			xmlns="http://soap.sforce.com/2005/09/outbound">
			<Ack>true</Ack>
		</notificationsResponse>
	</soapenv:Body>
</soapenv:Envelope>

Connect LinkedIn Conversions API and Make

You can choose between two different connection methods:

LinkedIn

LinkedIn (OpenID Connect)

Note: This connection method uses OpenID Connect for a secure and standardized way to manage user identities.

Create the connection in Make

To create the connection:

Optional: In the Connection name field, enter a name for the connection.

Optional: Click Show Advanced Settings and add additional scopes and/or enter your custom client credentials, and Developer Application URN. For more information, see the LinkedIn API documentation.

If requested, use the following Redirect URI when creating your custom app:

LinkedIn: https://www.integromat.com/oauth/cb/linkedin2

LinkedIn (OpenID Connect): https://www.integromat.com/oauth/cb/linkedin-openid

Click Save.

If prompted, authenticate your account and confirm the access.

You've successfully created the connection and can now use the LinkedIn Conversions API app in your scenarios. If you want to make changes to your connection in the future, follow the steps here.

After connecting to the LinkedIn Conversions API app, you can use the following modules to build your scenarios.

LinkedIn Conversions API modules

After connecting to the LinkedIn Conversions API app, you can use the following modules to build your scenarios.

Actions

Associates multiple campaigns to a conversion rule by their IDs.

Field	Description
Connection	Create a connection to your LinkedIn Conversions API account .
Campaigns	Add one or more campaigns which you want to associate with the conversion.
Conversion Rule ID	Select or map the Conversion Rule ID to which you want to associate the campaign.

Creates a new conversion rule to track conversions.

Field	Description
Connection	Create a connection to your LinkedIn Conversions API account .
Account URN	Select or map the account for which you want to create the conversion rule.
Name	Enter (map) a name for the conversion rule.
Type	Select or map the conversion rule type to track this conversion rule. For example,Qualified Lead. See the complete list of conversion rule types.
Attribution Type	Select or map the attribution type that describes the process to count the conversion actions: Last touch by campaign Last touch by conversion
Post Click Attribution Window Size	Specifies a user's settings on the post-click attribution window in days: from 5 to 90 days. The supported values are 1, 7, 30, 90
View through Attribution Window Size	Specifies a user's settings on the view through (post view) attribution window in days: from 5 to 90 days. The supported values are 1, 7, 30, 90

Sends multiple conversion events in a batch.

Field	Description
Connection	Create a connection to your LinkedIn Conversions API account .
Account URN	Select or map the account to which you want to send the conversion events.
Conversion	Conversion Rule: Enter (map) a name for the conversion rule. Conversion Happened at: Enter (map) the time at which the conversion happened. You can use the use the now function for real-time timestamp
User	User IDs: Enter (map) the user's email address. The supported user ID types are Email, LI First Party Ads, Tracking UUID, Acxiom ID, and Oracle Moat ID First Name: Enter (map) the user's first name. The maximum number of allowed characters is 35. Last Name: Enter (map) the user's last name. The maximum number of allowed characters is 35. Company Name: Enter (map) the user's company name. The maximum number of allowed characters is 50. Title: Enter (map) the user's job title. The maximum number of allowed characters is 50. Country Code: Enter (map) the user's ISO standardized country code. For example, US.
Lead	Enter (map) the lead gen form response of the user. The value should be in the following format: urn:li:leadGenFormResponse:id
Conversion Value	Conversion Type: Select or map the conversion type. For example, download. Money Amount: Enter the amount and teh applicable three-letter currency code.
Event ID	The unique id generated by advertisers to indicate each event. This field is optional and is used for deduplication.

Searches

Generates a conversion report.

Field	Description
Connection	Create a connection to your LinkedIn Conversions API account .
Accounts	Select or map the accounts for which you want to generate the conversion report.
Time Granularity	Select or map the time for which you want to generate the report: All Daily Monthly Yearly
Start Date	Enter (map) the date to generate the report of the conversions that occurred on or after the specified date.
End Date	Enter (map) the date to generate the report of the conversions that occurred on or before the specified date.
Pivots	Select or map the pivots to include in the report. Conversion is the default pivot and you can add at the most two additional pivots to include in the report.
Campaigns	Select or map the campaigns for which you want to generate the conversion report. Note: Either Accounts or Campaigns must be provided.
Fields	Select or map the fields to include in the report: External Website Conversion External Website Post Click Conversion External Website Post View Conversion Viral External Website Conversion Viral External Website Post Click Conversion Viral External Website Post View Conversion
Campaign Type	Select or map the campaign type for which you want to generate the report: Text Ad Sponsored Updates Sponsored InMails Dynamic
Limit	Set the maximum number of results Make should return during one execution cycle.

Retrieves a list of conversion rules by the ad account.

Field	Description
Connection	Create a connection to your LinkedIn Conversions API account .
Account URN	Select or map the account whose conversion rules you want to list.
Conversion Method	Select the filtering method of conversion rules: Conversions API
Limit	Set the maximum number of conversion rules Make should return during one execution cycle.

Templates

You can look for LinkedIn Conversions templates in Make's template gallery, where you'll find thousands of pre-created scenarios.

LinkedIn Conversions resources

LinkedIn API documentation

LinkedIn Conversions API

Requirements

Connect LinkedIn Conversions API and Make

Create the connection in Make

LinkedIn Conversions API modules

Actions

Associate Multiple Campaigns to Conversion Rule

Create a Conversion Rule

Send Conversion Events

Searches

Generate a Conversion Report

List Conversion Rules

Templates

LinkedIn Conversions resources

LinkedIn Conversions API

Requirements

Connect LinkedIn Conversions API and Make﻿

Create the connection in Make﻿

LinkedIn Conversions API modules

Actions

Associate Multiple Campaigns to Conversion Rule

Create a Conversion Rule

Send Conversion Events

Searches

Generate a Conversion Report

List Conversion Rules

Templates

LinkedIn Conversions resources

Connect LinkedIn Conversions API and Make

Create the connection in Make