Google Ads Customer Match

8 min

	Google Ads allows users to create and manage online advertising campaigns across Google Search and Display networks. Integrating Google Ads with Make.com enables automated management of ad campaigns, keyword updates, and real-time reporting of campaign performance.

Starting on April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match. For more information, see the Changes to Customer Match Support in the Google Ads API page.

Requirements

To use the Google Ads Customer Match app in Make, you must have a Google Ads account and a registered developer token. For subscription, refer to the Google Ads Customer Match pricing page.

Make's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy.

Connect Google Ads Customer Match and Make

To create the connection:

Optional: In the Connection name field, enter a name for the connection.

In the Customer ID field, enter your customer ID.

You will find your Customer ID by choosing an account in the Google Ads Customer Match UI after signing in or clicking on your profile image at the top-right corner of the page. For example: 123-456-7890.

Optional: Switch on Show advanced settings and enter your Google Ads Customer Match client credentials. For more information, see the Create and configure a Google Cloud Platform project below.

Click Sign in with Google.

If prompted, authenticate your account and confirm access.

You've successfully created the connection and can now use the Google Ads Customer Match app in your scenarios. If you want to make changes to your connection in the future, follow the steps here.

To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform.

Create a Google Cloud Platform project for Google Ads Customer Match

To create a Google Cloud Platform project:

On the welcome page, click Create or select a project > New project. If you already have a project, proceed to the step 5.

Enter a Project name and select the Location for your project.

Click Create.

In the top menu, check if your new project is selected in the Select a project dropdown. If not, select the project you just created.

To create a new project or work in the existing one, you need to have the serviceusage.services.enable permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you.

Enable APIS for Google Ads Customer Match

To enable the required APIs:

Open the left navigation menu and go to APIs & Services > Library.

Search for the following API: Google Ads API

Click Google Ads API, then click Enable. If you see the Manage button instead of the Enable button, you can proceed to the next step: the API is already enabled.

To configure your OAuth consent screen:

In the left sidebar, click Google Auth Platform.

If you don't see Google Auth Platform in the left sidebar, click View all products at the top of it, then pin Google Auth Platform to the sidebar.

Click Get Started.

In the Overview section, under App information, enter Make as the app name and provide your Gmail address. Click Next.

Under Audience, select External. Click Next.

For more information regarding user types, refer to Google's Exceptions to verification requirements documentation.

Under Contact Information, enter your Gmail address and click Next.

Under Finish, agree to the Google User Data Policy.

Click Continue > Create.

Click Create OAuth Client.

In the Branding section, under Authorized domains, add make.com and integromat.com. Click Save.

Optional: In the Audience section, add your Gmail address on the Test users page, then click Save and continue if you want the project to remain in the Testing publishing status. Read the note below to learn more about the publishing status.

In the Data Access section, click Add or remove scopes, add the following scopes:

https://www.googleapis.com/auth/adwords

You can add scopes using:

A table with filters

A window to manually enter scopes:

Click Update.

Click Save.

Publishing Status

Testing: If you keep your project in the Testing status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to In production.

In production: If you update your project to the In production status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the Google Auth Platform, the Audience section, and click Publish app. If you see the notice Needs verification, you can choose whether to go through the Google verification process for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period.

For more information regarding the publishing status, refer to the Publishing status section of Google's Setting up your OAuth consent screen help.

Create your Google Ads Customer Match client credentials

To create your client credentials:

In Google Auth Platform, click Clients.

Click + Create Client.

In the Application type dropdown, select Web application.

Update the Name of your OAuth client. This will help you identify it in the platform.

In the Authorized redirect URIs section, click + Add URI and enter the following redirect URI:

https://www.integromat.com/oauth/cb/google-ads2/

Click Create.

Click the OAuth 2.0 Client you created, copy your Client ID and Client secret values, and store them in a safe place.

You will use these values in the Client ID and Client Secret fields in Make.

Obtain your Google Ads Customer Match developer token

To obtain your developer token:

Type in API Center and select it. The API Center option only appears for Google Ads manager accounts.

Complete the API Access form and accept the terms and conditions.

Initially, the developer token will be in the API Center > API Access with a Pending Approval status.

Once the developer token is available, copy the value and store it in a safe place.

You will use this value in the Developer Token field in Make.

Google Ads Customer Match modules

After connecting to the Google Ads Customer Match app, you can choose from a list of available modules to build your scenarios.

Templates

You can look for Google Ads Customer Match templates in Make's template gallery, where you'll find thousands of pre-created scenarios.

Google Ads Customer Match resources

You can have access to more resources related to this app on the following links

Google Ads Customer Match topics on Make community

Google Ads Customer Match website

Google Ads Customer Match API documentation

Google Ads Customer Match page on make

Google Ads Customer Match

Requirements

Connect Google Ads Customer Match and Make

Create and configure a Google Cloud Platform project for Google Ads Customer Match

Create a Google Cloud Platform project for Google Ads Customer Match

Enable APIS for Google Ads Customer Match

Create your Google Ads Customer Match client credentials

Obtain your Google Ads Customer Match developer token

Google Ads Customer Match modules

Add Contacts to a Customer List (deprecated)

Create a Customer List

Get a Customer List

Remove Contacts from a Customer List (deprecated)

Search Customer Lists

Templates

Google Ads Customer Match resources

Google Ads Customer Match

Requirements

Connect Google Ads Customer Match and Make﻿

Create and configure a Google Cloud Platform project for Google Ads Customer Match

Create a Google Cloud Platform project for Google Ads Customer Match

Enable APIS for Google Ads Customer Match

Configure your OAuth consent screen for Google Ads Customer Match

Create your Google Ads Customer Match client credentials

Obtain your Google Ads Customer Match developer token

Google Ads Customer Match modules

Add Contacts to a Customer List (deprecated)

Create a Customer List

Get a Customer List

Remove Contacts from a Customer List (deprecated)

Search Customer Lists

Templates

Google Ads Customer Match resources

Connect Google Ads Customer Match and Make