Marketing
Facebook Conversions API
5 min
the facebook conversions api module enables you to send web events from your online source directly to facebook with the facebook conversions api app in {{product name}} , you can send web events from your online source directly to facebook requirements to use facebook conversions api app in {{product name}} , you must have a facebook account and a facebook business manager account connect facebook and {{product name}} to create the connection log in to your {{product name}} account, add a facebook conversions api module to your {{scenario singular lowercase}} , and click create a connection optional in the connection name field, enter a name for the connection in the your business name field, enter your business name in the currency field, select the applicable currency for your business in the timezone field, select the applicable timezone optional in the external business id field, enter your business id details click save if prompted, authenticate your account and confirm access you've successfully created the connection and can now use the facebook conversions api app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps connect an application docid\ so88fm6pkt0g adkddfzz facebook conversions api modules actions send events sends events to your facebook ad account's facebook pixel for better ad targeting efficiency, please send the data as soon as you retrieve them (using webhooks or frequent {{scenario singular lowercase}} run scheduling) it may take up to 20 minutes for your data to be processed by facebook field description connection facebook conversions api docid\ r r03cy1th8jl9y nqn3 pixel id enter your facebook pixel id leave this empty for the pixel id you picked when creating or reauthorizing the connection if you want a pixel under a different facebook business manager account, create a new connection instead data custom data enter additional data you want to send to facebook opt out select the yes option to exclude this event from ads delivery optimization if set to yes, facebook only uses the event for attribution event source url enter the browser url where the event happened test event code enter the test event code to send the test data set to facebook the test event code can be retrieved in facebook business manager > events manager > data sources > your pixel > test events > server enable limited data use select the yes option to limit businesses' use of california personal information for a given event (in accordance with the california consumer privacy act ccpa) templates you can look for facebook conversions api templates in make's template gallery , where you'll find thousands of pre created {{scenario plural lowercase}} facebook conversions api resources facebook for developers parameters