Marketing

Facebook Conversions API

5min

The Facebook Conversions API module enables you to send web events from your online source directly to Facebook.
﻿
With the Facebook Conversions API app in , you can send web events from your online source directly to Facebook.
Requirements
To use Facebook Conversions API app in , you must have a Facebook account and a Facebook Business Manager account.
Connect Facebook and  
To create the connection:
1
Log in to your  account, add a Facebook Conversions API module to your , and click Create a connection.
2
Optional: In the ​​Connection name​​ field, enter a name for the connection.
3
In the Your Business Name field, enter your business name.
4
In the Currency field, select the applicable currency for your business.
5
In the Timezone field, select the applicable timezone.
6
Optional: In the External Business ID field, enter your Business ID details.
7
Click Save.
8
If prompted, authenticate your account and confirm access.
You've successfully created the connection and can now use the Facebook Conversions API app in your . If you want to make changes to your connection in the future, follow the steps here﻿.
Facebook Conversions API modules
Send Events
Sends events to your Facebook ad account's Facebook Pixel.
For better ad-targeting efficiency, please send the data as soon as you retrieve them (using webhooks or frequent  run scheduling). It may take up to 20 minutes for your data to be processed by Facebook.
Field
Description
Connection
﻿Create a connection to your Facebook Conversions API account﻿.
Pixel ID
Enter your Facebook Pixel ID.
Leave this empty for the pixel ID you picked when creating or reauthorizing the connection. If you want a pixel under a different Facebook Business Manager account, create a new connection instead.
Data
Custom data: Enter additional data you want to send to Facebook.
Opt out: Select the Yes option to exclude this event from ads delivery optimization. If set to Yes, Facebook only uses the event for attribution.
Event Source URL: Enter the browser URL where the event happened.
Test Event Code
Enter the test event code to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel > Test Events > Server.
Enable Limited Data Use
Select the Yes option to limit businesses' use of California personal information for a given event. (In accordance with the California Consumer Privacy Act - CCPA).
﻿
Templates
You can look for Facebook Conversions API templates in Make's template gallery, where you'll find thousands of pre-created .
Facebook Conversions API resources
﻿Facebook for Developers parameters﻿
﻿

Field	Description
Connection	Create a connection to your Facebook Conversions API account.
Pixel ID	Enter your Facebook Pixel ID. Leave this empty for the pixel ID you picked when creating or reauthorizing the connection. If you want a pixel under a different Facebook Business Manager account, create a new connection instead.
Data	Custom data: Enter additional data you want to send to Facebook. Opt out: Select the Yes option to exclude this event from ads delivery optimization. If set to Yes, Facebook only uses the event for attribution. Event Source URL: Enter the browser URL where the event happened.
Test Event Code	Enter the test event code to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel > Test Events > Server.
Enable Limited Data Use	Select the Yes option to limit businesses' use of California personal information for a given event. (In accordance with the California Consumer Privacy Act - CCPA).

Facebook Conversions API for CRM troubleshooting (cloned)

Facebook Conversions API troubleshooting