WhatsApp Business Cloud

6 min

With the WhatsApp Business Cloud app in Make, you can monitor events, send a message, and template messages, upload and download media, enable two-step verification, register, verify, and deregister senders, and retrieve and update business profiles in your WhatsApp account.

Requirements

To use the WhatsApp Business Cloud app in Make, you must have a Facebook account, a Meta Business Suite account, and a valid WhatsApp Business number. Additionally, you must turn off two-step verification for your WhatsApp Business number if it’s enabled.

You can use a number that is already registered in the WhatsApp Business App with Coexistence mode. This allows you to continue using the WhatsApp Business Cloud app while sending and receiving messages. Note that Coexistence mode is not supported in every country. Check the Facebook documentation for availability.

Connect WhatsApp Business Cloud and Make

To get started, you must first create a connection between WhatsApp Business Cloud and Make, allowing the two services to communicate.

To create a connection, you must do the following:

Create a business portfolio in Meta Business Suite

Create a WhatsApp Business account

Create the connection in Make

Once you create a business portfolio in Meta Business Suite and WhatsApp Business account, you can create a connection in Make.

Make provides two ways to create a connection:

WhatsApp Business Cloud

WhatsApp Business Cloud (legacy): Requires Permanent Token and WhatsApp Business Account ID

Connection type: WhatsApp Business Cloud

To create the connection in Make:

If you add a module with an instant tag, click Create a webhook, then Create a connection.

In the Connection type field, select WhatsApp Business Cloud.

In the Signup Mode field, select how you want to connect your WhatsApp Business Account (WABA):

Regular (recommended): Select an existing WhatsApp Business Account (WABA) or create a new one. Best for most users.

Coexistence: Connect your WhatsApp Business App phone number. Keeps the phone app active alongside Cloud API, but does not surface existing WABAs. Choose this only if you actively use the WhatsApp Business mobile app.

Optional: In the Connection name field, enter a name for the connection.

Click Save.

Click Continue.

In the Business portfolio dropdown, select your business portfolio.

In the WhatsApp Business account dropdown, select one of the following:

Create a new WhatsApp Business account — use this option if you want to create a new WhatsApp Business account.

Pick an existing WhatsApp Business account from the list.

(Coexistence) Connect a WhatsApp Business App — use this option if you already have a verified WhatsApp Business number.

If you encounter an error, see the Troubleshooting topics below.

Click Next > Confirm > Finish.

If you receive the Resource not found error message after completing the process, please retry.

Any new Facebook Business Accounts or WhatsApp Business Accounts you created during your first attempt have been successfully created. When you retry, simply select these existing accounts from the list. It is not necessary to create them again.

You've successfully created the connection and can now use the WhatsApp Business Cloud app in your scenarios. If you want to make changes to your connection in the future, follow the steps here.

This connection is supported only until April 2027.

Our new connection process for WhatsApp Business Cloud integration is now available. This major update simplifies setup by removing the requirement to create your own Facebook Developer account. The streamlined workflow also eliminates the need to switch between platforms for manual configurations like generating access tokens, retrieving account ID, or setting up webhooks, as these tasks are now fully automated.

To create a legacy connection, you need:

A Facebook Developer account

A valid mobile phone number

To connect WhatsApp Cloud API to Make involves the following steps:

Set Up WhatsApp Cloud API

Create Permanent Access TokenCreate Permanent Access Token

Connect WhatsApp Business Cloud to Make

https://www.youtube.com/embed/bIzL5SPEg4A

Youtube Link Here

Set Up WhatsApp Cloud API

To set up WhatsApp Cloud API:

Go to the Facebook Developer Site, click My Apps > Create App.

Select Business as the app type. Click Next.

Enter the display name and select the business account. Click Create app.

When prompted, re-enter the password of your Facebook account. Click Submit.

The app is created.

On the app's Dashboard, scroll down to find the WhatsApp app, and click Set up.

Select the account type, and click Continue.

Copy the WhatsApp Business Account ID to a safe place.

Create Permanent Access Token

To create a permanent access token for your WhatsApp Business Cloud account:

Click Apps Dashboard > Business Settings.

Go to System Users > Add. Enter the username, select the role as Admin and click Create System User.

Go to Add Assets > Apps. Select the app you want to assign to the user, enable Full Control access, and click Save Changes.

Go to WhatsApp Accounts > Add People > Select the system user > Enable Full Control Access > Assign.

Go to System Users > Select the user > Generate Access Token.

Select the app, following permissions, and then click Generate Token.

Copy the token to a safe place.

You can use this token as a permanent access token.

Add your own phone number to WhatsApp Business Cloud API

When you set up WhatsApp API, a test number is created for you. You can add your own number.

On the Getting Started page, click Add phone number.

Enter your business profile details and click Next.

Enter the business phone number that you want to connect to WhatsApp Business API.

Enter the verification code received on your phone number.

Enter your business details and click Save.

You have successfully added your own business phone number to WhatsApp Business Cloud API.

Connect WhatsApp Business Cloud to Make

To connect WhatsApp Business Cloud with Make you need to obtain the Permanent TokenPermanent Token and WhatsApp Business Account ID values from your WhatsApp Business Cloud account.

Click Add next to the Connection field.

In the Connection name field, enter a name for the connection.

In the Permanent Token field, enter the tokentoken created prior to the connection.

You can also use a temporary token which is only valid for 24 hours and available on the getting started screen.

In the WhatsApp Business Account ID field, enter the ID from your Facebook Developer account > WhatsApp > Getting Started section screen, and click Save.

You have successfully connected the WhatsApp Business Cloud app and can now build Make.

Set up a WhatsApp Business Cloud webhook

The WhatsApp Business Cloud app has instant modules—webhooks that watch for certain changes in WhatsApp Business Cloud and immediately start your scenario when those changes happen. To use these modules, you must set up the webhook in your WhatsApp Business Cloud account.

To set up the webhook:

Add a WhatsApp Business Cloud instant module to your scenario and click Create a webhook.

Optional: Enter a name for the webhook in the Webhook name field.

In the Connection field, select a connection for the webhook.

If you haven't created a WhatsApp Business Cloud connection yet, refer to the Connect WhatsApp Business Cloud and Make section above.

In the Events field, select the events you want to monitor. You can uncheck to receive all types of events.

Click Save.

Your webhook is now set up. When the selected change occurs in WhatsApp Business Cloud, Make will immediately be notified and start your scenario.

For more detailed information about modules, refer to the Whatsapp Business Cloud modules page.

Templates

You can look for WhatsApp Business Cloud templates in Make's template gallery, where you'll find thousands of pre-created scenarios.