--- title: TikTok Audiences slug: tiktok-audiences description: How to integrate TikTok Audiences with Make.com image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_tiktok-audiences.png createdAt: 2025-02-03T13:29:08.530Z --- | :inlineImage[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/tiktok-audiences.png" alt="TikTok Audiences logo" caption size="50" width="512" height="512"} | TikTok API for Business allows advertisers to automate campaign, ad, and audience management, track conversions, and access analytics. Integrating with Make.com enables users to automatically create, update, and report on TikTok ad campaigns directly from their workflows. | | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | :::hint{type="warning"} This is AI-generated content based on official TikTok Audiences documentation. The content may contain mistakes. Please verify important information. If you have questions on vendor documentation, contact [TikTok Audiences](https://ads.tiktok.com/help/article/contact-tiktok-business-support?lang=en\&redirected=2) directly. ::: # Requirements To use the TikTok Audiences app in Make, you must have a TikTok for Business developer account and obtain API credentials, [create your account on TikTok Audiences](https://business-api.tiktok.com/portal/docs?id=1739940398505986). For subscription, refer to the [TikTok Audiences pricing page](https://business-api.tiktok.com/portal/docs?id=1739940398505986). # Connect TikTok Audiences and Make To get started, you must first create a connection between TikTok Audiences and Make, allowing the two services to communicate. ::::WorkflowBlock :::WorkflowBlockItem **Obtain your API Key in your TikTok Audiences account** ::: :::WorkflowBlockItem **Create the connection in Make.** ::: :::: ## Obtain your API Key in your TikTok Audiences account Before you create the connection in Make, you should first obtain your **API Key** in your TikTok Audiences account. To obtain your **API Key **: ::::WorkflowBlock :::WorkflowBlockItem Navigate to the** research projects section** after logging in. ::: :::WorkflowBlockItem Select your** approved research project** from the list. ::: :::WorkflowBlockItem Click the** Display button** (eye icon) next to the credential. ::: :::WorkflowBlockItem Copy the** Client ID** displayed on screen. ::: :::WorkflowBlockItem Copy the** Client secret** displayed on screen. ::: :::: You will use this value while creating a connection in Make. Because the UI might have changed, the steps you see on your screen might be different, [check the vendor documentation for updates.](https://developers.tiktok.com/doc/commercial-content-api-getting-started/) ## Create the connection in Make :::::WorkflowBlock ::::WorkflowBlockItem [[Log in in your Make](https://www.make.com/en/register) account](https://www.make.com/en/register), add the TikTok Audiences module to your scenario, and click **Create a connection. ** :::hint{type="info"} If you add a module with an instant tag, click **Create a webhook**, then **Create a connection.** ::: :::: :::WorkflowBlockItem *Optional: *In the **Connection name** field, enter a name for the connection. ::: :::WorkflowBlockItem Enter the **authentication credentials** you copied from your TikTok Audiences account or follow the on-screen instructions to create the connection. ::: ::::: For detailed information on connecting an application, see **[Connect an application](docId\:SO88FM6pkT0G-adKDDfzZ)** page. # TikTok Audiences modules After connecting to the TikTok Audiences app, you can choose from a list of available modules to build your scenarios. :::ExpandableHeading ### Apply a Custom Audience to Ad Groups Assigns the chosen custom audience to the ad groups you select. ::: :::ExpandableHeading ### Create a Custom Audience by File Path Creates a new item in your selected application. ::: :::ExpandableHeading ### Create a Custom Audience by a Rule Enables you to create various types of audiences, including Engagement Audiences, App Activity Audiences, Website Traffic (Pixel) Audiences, Lead Generation Audiences, Shop Activity Audiences, and Business Account Audiences for targeted marketing campaigns. ::: :::ExpandableHeading ### Create a Lookalike Audience Generates a new lookalike audience based on an existing audience (with more than 100 members) that is not already a lookalike audience. ::: :::ExpandableHeading ### Create a Saved Audience Creates a new custom audience and saves it for future use. ::: :::ExpandableHeading ### Delete Custom Audiences Deletes the selected custom audiences from your account. ::: :::ExpandableHeading ### Delete Saved Audiences Deletes the selected saved audiences from your account. ::: :::ExpandableHeading ### Disconnect a Custom Audience from Ad Groups Removes the specified custom audience from the chosen ad groups, preventing those groups from targeting that audience. ::: :::ExpandableHeading ### Get Potential Audiences Insight Fetches detailed information about potential audience groups according to the specific dimensions set in the module’s configuration. ::: :::ExpandableHeading ### Get a Custom Audience Fetches comprehensive information about a selected custom audience. ::: :::ExpandableHeading ### Get a Custom Audience Overlap Insight Fetches detailed information about the overlap between a selected benchmark custom audience and up to four additional TikTok custom audiences. ::: :::ExpandableHeading ### List Custom Audience Application Logs Fetches a list of applications associated with the specified custom audiences. ::: :::ExpandableHeading ### List Custom Audiences Retrieves a list of custom audiences that the specified advertiser can view or manage. ::: :::ExpandableHeading ### List Saved Audiences Retrieves detailed information about your saved audiences, with the option to specify particular audience IDs to access details for those specific groups. ::: :::ExpandableHeading ### Make an API Call Executes a custom API request to the connected service using your authorized credentials. ::: :::ExpandableHeading ### Refresh a Lookalike Audience Manually updates the selected lookalike audience to reflect the most recent data. ::: :::ExpandableHeading ### Update Contacts in a Custom Audience Adds contacts to a selected custom audience or removes them from it, allowing you to manage audience membership. ::: :::ExpandableHeading ### Update a Custom Audience File Updates the customer file associated with the specified account. ::: :::ExpandableHeading ### Update a Custom Audience Name Updates the name of an existing custom audience in your account. ::: :::ExpandableHeading ### Update a Custom Audience Subtype Updates a specific subtype within a selected custom audience. ::: :::ExpandableHeading ### Upload a Customer File Uploads a customer data file to your TikTok Business account and provides the file path, which can be used for creating or updating customer lists. ::: :::ExpandableHeading ### Watch Custom Audience Application Logs Triggers when a new log entry is created for a custom audience application. ::: # Templates You can look for more templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # TikTok Audiences resources You can have access to more resources related to this app on the following links - [TikTok Audiences topics on Make community](https://community.make.com/search?q=TikTok%20Audiences) - [TikTok Audiences website](https://business-api.tiktok.com/portal/docs?id=1739940398505986) - [TikTok Audiences API documentation](https://business-api.tiktok.com/portal/docs?id=1739940398505986) - [TikTok Audiences page on make](https://www.make.com/en/integrations/tiktok-audiences) *** :::CtaButton{label="Get started for free" externalHref="https://www.make.com/en/register" openInNewTab="true"} :::