Marketing
TikTok Audiences
19 min
tiktok api for business allows advertisers to automate campaign, ad, and audience management, track conversions, and access analytics integrating with make com enables users to automatically create, update, and report on tiktok ad campaigns directly from their workflows this is ai generated content based on official tiktok audiences documentation the content may contain mistakes please verify important information if you have questions on vendor documentation, contact https //ads tiktok com/help/article/contact tiktok business support?lang=en\&redirected=2 directly requirements to use the tiktok audiences app in make, you must have a tiktok for business developer account and obtain api credentials, https //business api tiktok com/portal/docs?id=1739940398505986 for subscription, refer to the https //business api tiktok com/portal/docs?id=1739940398505986 connect tiktok audiences and {{product name}} to get started, you must first create a connection between tiktok audiences and {{product name}} , allowing the two services to communicate obtain your api key in your tiktok audiences account create the connection in make obtain your api key in your tiktok audiences account before you create the connection in {{product name}} , you should first obtain your api key in your tiktok audiences account to obtain your api key navigate to the research projects section after logging in select your approved research project from the list click the display button (eye icon) next to the credential copy the client id displayed on screen copy the client secret displayed on screen you will use this value while creating a connection in {{product name}} because the ui might have changed, the steps you see on your screen might be different, https //developers tiktok com/doc/commercial content api getting started/ create the connection in {{product name}} https //www make com/en/register , add the tiktok audiences module to your {{scenario singular lowercase}} , and click create a connection if you add a module with an instant tag, click create a webhook , then create a connection optional in the connection name field, enter a name for the connection enter the authentication credentials you copied from your tiktok audiences account or follow the on screen instructions to create the connection for detailed information on connecting an application, see docid\ so88fm6pkt0g adkddfzz page tiktok audiences modules after connecting to the tiktok audiences app, you can choose from a list of available modules to build your {{scenario plural lowercase}} apply a custom audience to ad groups assigns the chosen custom audience to the ad groups you select create a custom audience by file path creates a new item in your selected application create a custom audience by a rule enables you to create various types of audiences, including engagement audiences, app activity audiences, website traffic (pixel) audiences, lead generation audiences, shop activity audiences, and business account audiences for targeted marketing campaigns create a lookalike audience generates a new lookalike audience based on an existing audience (with more than 100 members) that is not already a lookalike audience create a saved audience creates a new custom audience and saves it for future use delete custom audiences deletes the selected custom audiences from your account delete saved audiences deletes the selected saved audiences from your account disconnect a custom audience from ad groups removes the specified custom audience from the chosen ad groups, preventing those groups from targeting that audience get potential audiences insight fetches detailed information about potential audience groups according to the specific dimensions set in the module’s configuration get a custom audience fetches comprehensive information about a selected custom audience get a custom audience overlap insight fetches detailed information about the overlap between a selected benchmark custom audience and up to four additional tiktok custom audiences list custom audience application logs fetches a list of applications associated with the specified custom audiences list custom audiences retrieves a list of custom audiences that the specified advertiser can view or manage list saved audiences retrieves detailed information about your saved audiences, with the option to specify particular audience ids to access details for those specific groups make an api call executes a custom api request to the connected service using your authorized credentials refresh a lookalike audience manually updates the selected lookalike audience to reflect the most recent data update contacts in a custom audience adds contacts to a selected custom audience or removes them from it, allowing you to manage audience membership update a custom audience file updates the customer file associated with the specified account update a custom audience name updates the name of an existing custom audience in your account update a custom audience subtype updates a specific subtype within a selected custom audience upload a customer file uploads a customer data file to your tiktok business account and provides the file path, which can be used for creating or updating customer lists watch custom audience application logs triggers when a new log entry is created for a custom audience application templates you can look for more templates in https //www make com/en/templates , where you'll find thousands of pre created {{scenario plural lowercase}} tiktok audiences resources you can have access to more resources related to this app on the following links https //community make com/search?q=tiktok%20audiences https //business api tiktok com/portal/docs?id=1739940398505986 https //business api tiktok com/portal/docs?id=1739940398505986 https //www make com/en/integrations/tiktok audiences