---
title: SegMetrics
slug: segmetrics
description: How to integrate SegMetrics with Make.com
image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_segmetrics.png
docTags: 
createdAt: 2025-02-03T13:28:18.713Z
---

| :inlineImage[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/segmetrics.png" alt="SegMetrics logo" caption size="50" width="512" height="512"} | SegMetrics is a marketing analytics platform that tracks and attributes revenue to specific marketing campaigns. Integrating SegMetrics with Make.com enables users to automate lead tracking, sync conversion data, and optimize ad spend across their marketing tools. |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |

:::hint{type="warning"}
This is AI-generated content based on official SegMetrics documentation. The content may contain mistakes. Please verify important information. If you have questions on vendor documentation, contact [SegMetrics](https://docs.segmetrics.io/) directly.
:::

# Requirements

To use the SegMetrics app in Make, you must have an active SegMetrics account and an API Key, [create your account on SegMetrics](https://segmetrics.io/). For subscription, refer to the [SegMetrics pricing page](https://segmetrics.io/).

# Connect SegMetrics and Make&#x20;

To get started, you must first create a connection between SegMetrics and Make, allowing the two services to communicate.&#x20;

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**Obtain your API Key in your SegMetrics account**
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**Create the connection in Make.**
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## Obtain your API Key in your SegMetrics account

Before you create the connection in Make, you should first obtain your **API Key** in your SegMetrics account.

To obtain your **API Key&#x20;**:

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Click th&#x65;**&#x20;Gear icon** in the upper right of your account.
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Clic&#x6B;**&#x20;Account Settings**.
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You will use this value while creating a connection in Make.&#x20;

Because the UI might have changed, the steps you see on your screen might be different, [check the vendor documentation for updates.](https://docs.segmetrics.io/article/217-segmetrics-account-settings)

## Create the connection in Make&#x20;

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[[Log in in your Make](https://www.make.com/en/register) account](https://www.make.com/en/register), add the SegMetrics module to your scenario, and click **Create a connection.&#x20;**

:::hint{type="info"}
If you add a module with an instant tag, click **Create a webhook**, then **Create a connection.**
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*Optional:&#x20;*&#x49;n the **Connection name** field, enter a name for the connection.
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Enter the **authentication credentials** you copied from your SegMetrics account or follow the on-screen instructions to create the connection.&#x20;
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For detailed information on connecting an application, see **[Connect an application](docId\:SO88FM6pkT0G-adKDDfzZ)** page.

# SegMetrics modules

After connecting to the SegMetrics app, you can choose from a list of available modules to build your scenarios.&#x20;

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### Add Tag to Contact

Adds a specified tag to a selected contact.
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### Add/Update a Contact

Adds a contact to your chosen SegMetrics account or updates the contact’s information if they already exist.
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### Add/Update a Subscription

Adds a new subscription to an existing contact, or updates the subscription if it already exists for that contact.
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### Add/Update an Order

Creates a new order or updates an existing order within the selected SegMetrics integration.
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### Delete a Contact

Removes a specific contact from your account
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### Delete a Subscription

Removes an existing subscription from your account.
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### Delete a Tag

Removes a specified tag from your account
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### Delete an Order

Removes a specified invoice from your account.
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### Make an API Call

Executes a custom API request to the connected service using your authorized credentials.
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### Record Ad Performance

Creates a new performance record for a specified date.
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# Templates

You can look for more templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios.

# SegMetrics resources&#x20;

You can have access to more resources related to this app on the following links

- [SegMetrics website](https://segmetrics.io/)
- [SegMetrics API documentation](https://developers.segmetrics.io/#getting-started)
- [SegMetrics page on make](https://www.make.com/en/integrations/segmetrics)

***

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