--- title: Segment slug: segment description: How to integrate Segment with Make.com image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_segment.png docTags: createdAt: 2025-02-03T13:28:18.713Z --- | :inlineImage[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/segment.png" alt="Segment logo" caption size="50" width="512" height="512"} | Segment is a customer data platform that collects, unifies, and routes user data to various tools. Integrating Segment with Make.com allows users to automate the flow of customer data into analytics, marketing, and CRM systems for personalized experiences. | | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | :::hint{type="warning"} This is AI-generated content based on official Segment documentation. The content may contain mistakes. Please verify important information. If you have questions on vendor documentation, contact [Segment](https://segment.com) directly. ::: # Requirements To use the Segment app in Make, you must have an active Segment account and a Workspace API token, [create your account on Segment](https://segment.com). For subscription, refer to the [Segment pricing page](https://segment.com). # Connect Segment and Make To get started, you must first create a connection between Segment and Make, allowing the two services to communicate. ::::WorkflowBlock :::WorkflowBlockItem **Obtain your Basic in your Segment account** ::: :::WorkflowBlockItem **Create the connection in Make.** ::: :::: ## Obtain your Basic in your Segment account Before you create the connection in Make, you should first obtain your **Basic** in your Segment account. To obtain your **Basic **: ::::WorkflowBlock :::WorkflowBlockItem Navigate to your** event streams source** in the workspace. ::: :::WorkflowBlockItem Click** Settings**. ::: :::WorkflowBlockItem Select the** API Keys** tab. ::: :::WorkflowBlockItem Copy the** API key** displayed on screen. ::: :::: You will use this value while creating a connection in Make. Because the UI might have changed, the steps you see on your screen might be different, [check the vendor documentation for updates.](https://www.twilio.com/docs/segment/connections/find-writekey) ## Create the connection in Make :::::WorkflowBlock ::::WorkflowBlockItem [[Log in in your Make](https://www.make.com/en/register) account](https://www.make.com/en/register), add the Segment module to your scenario, and click **Create a connection. ** :::hint{type="info"} If you add a module with an instant tag, click **Create a webhook**, then **Create a connection.** ::: :::: :::WorkflowBlockItem *Optional: *In the **Connection name** field, enter a name for the connection. ::: :::WorkflowBlockItem Enter the **authentication credentials** you copied from your Segment account or follow the on-screen instructions to create the connection. ::: ::::: For detailed information on connecting an application, see **[Connect an application](docId\:SO88FM6pkT0G-adKDDfzZ)** page. # Segment modules After connecting to the Segment app, you can choose from a list of available modules to build your scenarios. :::ExpandableHeading ### Alias Links one identity to another or combines two separate identities into a single profile. ::: :::ExpandableHeading ### Group Adds a specific user to a designated group. ::: :::ExpandableHeading ### Identify Finds and retrieves information about a specific user. ::: :::ExpandableHeading ### Make a Tracking API Call Executes a custom, authorized HTTP request to the tracking API. ::: :::ExpandableHeading ### Track Logs the specific activities performed by a user. ::: # Templates You can look for more templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # Segment resources You can have access to more resources related to this app on the following links - [Segment topics on Make community](https://community.make.com/search?q=Segment) - [Segment website](https://segment.com) - [Segment API documentation](https://segment.com/docs/config-api/) - [Segment page on make](https://www.make.com/en/integrations/segment) *** :::CtaButton{label="Get started for free" externalHref="https://www.make.com/en/register" openInNewTab="true"} :::