LinkedIn Matched Audiences
LinkedIn Matched Audiences is a feature within LinkedIn's advertising platform that enables advertisers to target specific audiences by leveraging their own data. With the LinkedIn Matched Audiences app in Make, you can manage the audience, users, companies, and files in your LinkedIn Matched Audiences account.
Requirements
To use the LinkedIn Matched Audiences app in Make, you must have a LinkedIn account.
Connect LinkedIn Matched Audiences to Make
To create the connection:
Log in to your Make account, add a LinkedIn Matched Audiences module to your scenario, and click Create a connection.
Optional: In the Connection name field, enter a name for the connection.
Optional: Click Show advanced settings and enter your custom app client credentials. For more information, refer to LinkedIn documentation.
If requested, use the following Redirect URI when creating your custom app: https://www.integromat.com/oauth/cb/linkedin2
Click Save.
If prompted, authenticate your account and confirm access.
You've successfully created the connection and can now use the LinkedIn Matched Audiences app in your scenarios. If you want to make changes to your connection in the future, follow the steps here.
Audience types in LinkedIn Matched Audiences app
When using the LinkedIn Matched Audiences app in Make, it’s important to know that there are two types of audiences (segments) you can create:
User or Company audiences
These audiences are updated record by record. You can add or remove individual users or companies with the following modules:
- Add Companies
- Add Users
- Remove Companies
- Remove Users
List audiences
These audiences are created and updated by uploading a CSV file with a list of users or companies. You can manage these audiences only with the following modules:
- Upload a List File
- Attach a List File
Key details
- If you create a List audience, you cannot update it with the Add or Remove modules. The only way to change it is to upload and attach a new CSV file.
- If you create a User or Company audience, you cannot attach or upload a CSV file to it.
LinkedIn Matched Audiences modules
After connecting to the LinkedIn Matched Audiences app, you can use the following types of modules to build your scenarios.
Templates
You can look for LinkedIn Matched Audiences templates in Make's template gallery, where you'll find thousands of pre-created scenarios.