--- title: LinkedIn Conversions API slug: linkedin-conversions-api image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_linkedin-offline-conversions.png createdAt: 2025-02-03T13:29:06.382Z --- ::::VerticalSplit{layout="left"} :::VerticalSplitItem ::Image[]{src="https://api.archbee.com/api/optimize/oAyFj2GHlBeBVWF5OAir2/LmgsSDwDY0XP06CLvPwuf-20260210-145617.png" size="50" width="604" height="604" position="center" showCaption="false"} ::: :::VerticalSplitItem With the LinkedIn Conversions API app in Make, you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your LinkedIn account. ::: :::: # Requirements To use the LinkedIn Conversions API app in Make, you must have a [LinkedIn account](https://www.linkedin.com/). To get started with configuring LinkedIn Conversions API for **Salesforce** events: - You need to select Make within the LinkedIn Ads Campaign Manager before starting the configuration of your Make scenario. - Unless you are a Salesforce admin, engage with your organization’s admin to configure an outgoing `Outbound Message` via `Flows` in Salesforce. This should occur when conversions happen in Salesforce (e.g. when an **Opportunity** reaches **Closed Won** status). - If you prefer not to configure the scenario from scratch, consider using the [Send Conversion Events to LinkedIn Conversions API from Salesforce](https://www.make.com/en/templates/12992-send-conversion-events-to-linkedin-conversions-api-from-salesforce) template. Make strongly recommends watching the tutorial below to learn how to configure LinkedIn Conversions API for Salesforce events. ::embed[[Youtube Link Here](https://www.youtube.com/embed/a3RWHu4xht4)]{url="https://www.youtube.com/embed/a3RWHu4xht4"} The XML code for the webhook response module: ```text true ``` # Connect LinkedIn Conversions API and Make You can choose between two different connection methods: - **LinkedIn** - **LinkedIn (OpenID Connect)** - Note: This connection method uses OpenID Connect for a secure and standardized way to manage user identities. ## Create the connection in Make To create the connection: ::::WorkflowBlock :::WorkflowBlockItem Log in to your Make account, add a LinkedIn Conversions API module to your scenario, and click **Create a Connection.** ::: :::WorkflowBlockItem Optional: In the **Connection name** field, enter a name for the connection. ::: :::WorkflowBlockItem Optional: Click **Show Advanced Settings** and add additional scopes and/or enter your [custom client credentials, and Developer Application URN](https://www.linkedin.com/developers/apps). For more information, see the [LinkedIn API documentation](https://learn.microsoft.com/en-us/linkedin/shared/authentication/authentication?context=linkedin%2Fconsumer%2Fcontext). If requested, use the following Redirect URI when creating your custom app: - **LinkedIn**: `https://www.integromat.com/oauth/cb/linkedin2` - **LinkedIn (OpenID Connect)**: `https://www.integromat.com/oauth/cb/linkedin-openid` ::: :::WorkflowBlockItem Click **Save**. ::: :::WorkflowBlockItem If prompted, authenticate your account and confirm the access. ::: :::: You've successfully created the connection and can now use the LinkedIn Conversions API app in your scenarios. If you want to make changes to your connection in the future, follow the steps [here](docId\:SO88FM6pkT0G-adKDDfzZ). After connecting to the LinkedIn Conversions API app, you can use the following modules to build your scenarios. # LinkedIn Conversions API modules After connecting to the LinkedIn Conversions API app, you can use the following modules to build your scenarios. ## Actions :::ExpandableHeading ### Associate Multiple Campaigns to Conversion Rule Associates multiple campaigns to a conversion rule by their IDs. | **Field** | **Description** | | ---------------------- | ----------------------------------------------------------------------------------------------- | | **Connection** | [Create a connection to your LinkedIn Conversions API account](docId\:kfcKEanmJbhM_P_8qSzCG) .​ | | **Campaigns** | Add one or more campaigns which you want to associate with the conversion. | | **Conversion Rule ID** | Select or map the Conversion Rule ID to which you want to associate the campaign. | ::: :::ExpandableHeading ### Create a Conversion Rule Creates a new conversion rule to track conversions. | **Field** | **Description** | | ---------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Connection** | [Create a connection to your LinkedIn Conversions API account](docId\:kfcKEanmJbhM_P_8qSzCG) .​ | | **Account URN** | Select or map the account for which you want to create the conversion rule. | | **Name** | Enter (map) a name for the conversion rule. | | **Type** | Select or map the conversion rule type to track this conversion rule. For example,**Qualified Lead**. See the complete list of [conversion rule types](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-11\&tabs=http#schema). | | **Attribution Type** | Select or map the attribution type that describes the process to count the conversion actions:
- Last touch by campaign
- Last touch by conversion | | **Post Click Attribution Window Size** | Specifies a user's settings on the post-click attribution window in days: from 5 to 90 days. The supported values are `1, 7, 30, 90` | | **View through Attribution Window Size** | Specifies a user's settings on the view through (post view) attribution window in days: from 5 to 90 days. The supported values are `1, 7, 30, 90` | ::: :::ExpandableHeading ### Send Conversion Events Sends multiple conversion events in a batch. | **Field** | **Description** | | -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Connection** | [Create a connection to your LinkedIn Conversions API account](docId\:kfcKEanmJbhM_P_8qSzCG) .​ | | **Account URN** | Select or map the account to which you want to send the conversion events. | | **Conversion** | - **Conversion Rule: **Enter (map) a name for the conversion rule.
- **Conversion Happened at:** Enter (map) the time at which the conversion happened. You can use the use the `now` function for real-time timestamp | | **User** | - **User IDs:** Enter (map) the user's email address. The supported user ID types are Email, LI First Party Ads, Tracking UUID, Acxiom ID, and Oracle Moat ID
- **First Name:** Enter (map) the user's first name. The maximum number of allowed characters is 35.
- **Last Name:** Enter (map) the user's last name. The maximum number of allowed characters is 35.
- **Company Name:** Enter (map) the user's company name. The maximum number of allowed characters is 50.
- **Title:** Enter (map) the user's job title. The maximum number of allowed characters is 50.
- **Country Code:** Enter (map) the user's ISO standardized country code. For example, US. | | **Lead** | Enter (map) the lead gen form response of the user. The value should be in the following format: `urn:li:leadGenFormResponse:id` | | **Conversion Value** | - **Conversion Type:** Select or map the conversion type. For example, **download**.
- **Money Amount: **Enter the amount and teh applicable three-letter currency code. | | **Event ID** | The unique id generated by advertisers to indicate each event. This field is optional and is used for [deduplication](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/deduplication?view=li-lms-2025-02\&viewFallbackFrom=li-lms-2024-02). | ::: ## Searches :::ExpandableHeading ### Generate a Conversion Report Generates a conversion report. | **Field** | **Description** | | -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Connection** | [Create a connection to your LinkedIn Conversions API account](docId\:kfcKEanmJbhM_P_8qSzCG) .​ | | **Accounts** | Select or map the accounts for which you want to generate the conversion report. | | **Time Granularity** | Select or map the time for which you want to generate the report:
- **All**
- **Daily**
- **Monthly**
- **Yearly** | | **Start Date** | Enter (map) the date to generate the report of the conversions that occurred on or after the specified date. | | **End Date** | Enter (map) the date to generate the report of the conversions that occurred on or before the specified date. | | **Pivots** | Select or map the pivots to include in the report. Conversion is the default pivot and you can add at the most two additional pivots to include in the report. | | **Campaigns** | Select or map the campaigns for which you want to generate the conversion report.
Note: Either **Accounts** or **Campaigns** must be provided. | | **Fields** | Select or map the fields to include in the report:
- **External Website Conversion**
- **External Website Post Click Conversion**
- **External Website Post View Conversion**
- **Viral External Website Conversion**
- **Viral External Website Post Click Conversion**
- **Viral External Website Post View Conversion** | | **Campaign Type** | Select or map the campaign type for which you want to generate the report:
- **Text Ad**
- **Sponsored Updates**
- **Sponsored InMails**
- **Dynamic** | | **Limit** | Set the maximum number of results Make should return during one execution cycle. | ::: :::ExpandableHeading ### List Conversion Rules Retrieves a list of conversion rules by the ad account. | **Field** | **Description** | | --------------------- | ----------------------------------------------------------------------------------------------- | | **Connection** | [Create a connection to your LinkedIn Conversions API account](docId\:kfcKEanmJbhM_P_8qSzCG) .​ | | **Account URN** | Select or map the account whose conversion rules you want to list. | | **Conversion Method** | Select the filtering method of conversion rules:
- Conversions API | | **Limit** | Set the maximum number of conversion rules Make should return during one execution cycle. | ::: # Templates You can look for LinkedIn Conversions templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # LinkedIn Conversions resources - [LinkedIn API documentation](https://learn.microsoft.com/en-us/linkedin/shared/authentication/authentication?context=linkedin%2Fconsumer%2Fcontext)