Google Analytics 4

8 min

Google Analytics is a web analytics service that tracks and reports website traffic and user behavior. With Google Analytics 4 modules in Make, you can generate reports and pivot reports, create events, and make API calls.

Requirements

To get started with Google Analytics 4, you must have a Google Analytics account and an existing Universal Analytics property. You can create an account at google.com/analytics.

Refer to the Google Analytics 4 API documentation for the list of available endpoints.

Make's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy.

Connect Google Analytics 4 to Make

To establish the connection in Make you must:

Obtain your Property ID in your Google Analytics 4 account.

Establish the connection to Google Analytics 4 in Make.

Obtain your Property ID in Google Analytics 4

In the left sidebar, click Admin.

In the left menu, click Property > Property details.

In the upper-right corner, click the copy button to get the Property ID.

Establish the connection with Google Analytics 4 in Make

Optional: In the Connection name field, enter a name for the connection.

In the Property ID field, enter the Property ID value.

Optional: Switch on the Show advanced settings toggle and enter your Google Cloud Platform project client credentials. For more information, see the Create and configure a Google Cloud Platform project for Google Analytics 4 section below. You also can add other scopes if needed.

Click Save.

If prompted, authenticate your account and confirm access.

You have successfully established the connection. You can now edit your scenario and add more Google Analytics 4 modules. If your connection requires reauthorization at any point, follow the connection renewal steps herehere.

To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform.

Create a Google Cloud Platform project for Google Analytics 4

To create a Google Cloud Platform project:

On the welcome page, click Create or select a project > New project.

Enter a Project name and select the Location for your project.

Click Create.

In the top menu, check if your new project is selected in the Select a project dropdown. If not, select the project you just created.

To create a new project or work in the existing one, you need to have the serviceusage.services.enable permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you.

Enable APIs for Google Analytics 4

To enable the required APIs:

Open the left navigation menu and go to APIs & Services > Library.

Search for the following APIs: Google Analytics Data API, Google Analytics Admin API.

Click the relevant API, then click Enable.

To configure your OAuth consent screen:

In the left sidebar, click Google Auth Platform.

Click Get Started.

In the Overview section, under App information, enter Make as the app name and provide your Gmail address. Click Next.

Under Audience, select External.

For more information regarding user types, refer to Google's Exceptions to verification requirements documentation.

Under Contact Information, enter your Gmail address.

Under Finish, agree to the Google User Data Policy.

Click Continue > Create.

In the Branding section, under Authorized domains, add make.com and integromat.com. Click Save.

Optional: In the Audience section, add your Gmail address on the Test users page, then click Save and continue if you want the project to remain in the Testing publishing status.

In the Data Access section, click Add or remove scopes, add the following scopes https://www.googleapis.com/auth/analytics.readonly, https://www.googleapis.com/auth/analytics.edit, and click Update:

Click Save.

Testing: If you keep your project in the Testing status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to In production.

In production: If you update your project to the In production status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the Google Auth Platform, the Audience section, and click Publish app. If you see the notice Needs verification, you can choose whether to go through the Google verification process for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period.

For more information regarding the publishing status, refer to the Publishing status section of Google's Setting up your OAuth consent screen help.

Create your Google Analytics 4 client credentials

To create your client credentials:

In Google Auth Platform, click Clients.

Click + Create Client.

In the Application type dropdown, select Web application.

Update the Name of your OAuth client. This will help you identify it in the platform.

In the Authorized redirect URIs section, click + Add URI and enter the following redirect URI: https://www.integromat.com/oauth/cb/google-analytics-4

Click Create.

Click the OAuth 2.0 Client you created, copy your Client ID and Client secret values, and store them in a safe place.

You will use these values in the Client ID and Client Secret fields in Make.