--- title: Google Analytics 4 slug: google-analytics-4 image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_google-analytics-4.png docTags: createdAt: 2025-02-03T13:28:18.713Z --- ::::VerticalSplit{layout="left"} :::VerticalSplitItem ::Image[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/google-analytics-4.png" size="50" width="512" height="512" position="center" alt="Google Analytics 4 logo" darkWidth="512" darkHeight="512" showCaption="false"} ::: :::VerticalSplitItem Google Analytics is a web analytics service that tracks and reports website traffic and user behavior. With Google Analytics 4 modules in Make, you can generate reports and pivot reports, create events, and make API calls. ::: :::: ## Requirements To get started with Google Analytics 4, you must have a Google Analytics account and an existing Universal Analytics property. You can create an account at [google.com/analytics](http://www.google.com/analytics/). Refer to the [Google Analytics 4 API documentation](https://developers.google.com/analytics) for the list of available endpoints. :::hint{type="info"} Make's use and transfer of information received from Google APIs to any other app will adhere to [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy). ::: ## Connect Google Analytics 4 to Make To establish the connection in Make you must: 1. [Obtain your Property ID in your Google Analytics 4 account.](docId:2ZktHwGSD8NkPFlLVrlUx) 2. [Establish the connection to Google Analytics 4 in Make.](docId:2ZktHwGSD8NkPFlLVrlUx) ### Obtain your Property ID in Google Analytics 4 1. Log in to your Google Analytics 4 account. 2. In the left sidebar, click **Admin**. 3. In the left menu, click **Property > Property details**. 4. In the upper-right corner, click the copy button to get the **Property ID**. ### Establish the connection with Google Analytics 4 in Make 1. Log in to your Make account, add a Google Analytics 4 module to your Make, and click **Create a connection**. 2. Optional: In the **Connection name** field, enter a name for the connection. 3. In the **Property ID** field, enter the **Property ID** value. 4. Optional: Switch on the **Show advanced settings** toggle and enter your Google Cloud Platform project client credentials. For more information, see the [Create and configure a Google Cloud Platform project for Google Analytics 4 section](docId:2ZktHwGSD8NkPFlLVrlUx) below. You also can add other scopes if needed. 5. Click **Save**. 6. If prompted, authenticate your account and confirm access. You have successfully established the connection. You can now edit your scenario and add more Google Analytics 4 modules. If your connection requires reauthorization at any point, follow the connection renewal steps [here](docId\:SO88FM6pkT0G-adKDDfzZ). ::::ExpandableHeading ## Create and configure a Google Cloud Platform project for Google Analytics 4 To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform. ### Create a Google Cloud Platform project for Google Analytics 4 To create a Google Cloud Platform project: 1. Log in to the [Google Cloud Platform](https://console.cloud.google.com/) using your Google credentials. 2. On the welcome page, click **Create or select a project** > **New project**. 3. Enter a **Project name** and select the **Location** for your project. 4. Click **Create**. 5. In the top menu, check if your new project is selected in the **Select a project** dropdown. If not, select the project you just created. :::hint{type="info"} To create a new project or work in the existing one, you need to have the `serviceusage.services.enable` permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you. ::: ### Enable APIs for Google Analytics 4 To enable the required APIs: 1. Open the left navigation menu and go to **APIs & Services** > **Library**. 2. Search for the following APIs: **Google Analytics Data API, Google Analytics Admin API**. 3. Click the relevant API, then click **Enable**. ### Configure your OAuth consent screen for Google Analytics 4 To configure your OAuth consent screen: 1. In the left sidebar, click **Google Auth Platform**. 2. Click **Get Started**. 3. In the **Overview** section, under **App information**, enter *Make* as the app name and provide your Gmail address. Click **Next**. 4. Under **Audience**, select **External**. 5. For more information regarding user types, refer to [Google's Exceptions to verification requirements documentation](https://support.google.com/cloud/answer/9110914#exceptions-ver-reqts). 6. Under **Contact Information**, enter your Gmail address. 7. Under **Finish**, agree to the Google User Data Policy. 8. Click **Continue** > **Create**. 9. In the **Branding** section, under **Authorized domains**, add `make.com` and `integromat.com`. Click **Save**. 10. Optional: In the **Audience** section, add your Gmail address on the **Test users** page, then click **Save and continue** if you want the project to remain in the **Testing** publishing status. 11. In the **Data Access** section, click **Add or remove scopes**, add the following scopes `https://www.googleapis.com/auth/analytics.readonly`, `https://www.googleapis.com/auth/analytics.edit`, and click **Update**: 12. Click **Save**. :::hint{type="info"} **Testing:** If you keep your project in the **Testing** status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to **In production**. **In production:** If you update your project to the **In production** status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the **Google Auth Platform**, the **Audience** section, and click **Publish app**. If you see the notice **Needs verification**, you can choose whether to go through the [Google verification process](https://support.google.com/cloud/answer/13463073?authuser=1\&visit_id=638718595933013017-1855034908\&rd=1) for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period. For more information regarding the publishing status, refer to the Publishing status section of [Google's Setting up your OAuth consent screen help](https://support.google.com/cloud/answer/10311615#zippy=). ::: ### Create your Google Analytics 4 client credentials To create your client credentials: 1. In Google Auth Platform, click **Clients**. 2. Click **+ Create Client**. 3. In the **Application type** dropdown, select **Web application**. 4. Update the **Name** of your OAuth client. This will help you identify it in the platform. 5. In the **Authorized redirect URIs** section, click **+ Add URI** and enter the following redirect URI: `https://www.integromat.com/oauth/cb/google-analytics-4` 6. Click **Create**. 7. Click the OAuth 2.0 Client you created, copy your **Client ID** and **Client secret** values, and store them in a safe place. You will use these values in the **Client ID** and **Client Secret** fields in Make. :::: ## Google Analytics 4 modules After connecting to the Google Analytics 4 app, you can choose from a list of available modules to build your scenarios. :::ExpandableHeading ### Create an Event Creates a new event that records data about user interactions. ::: :::ExpandableHeading ### Generate a Pivot Report (Advanced) Generates a tailored pivot report based on your Google Analytics 4 (GA4) event data. ::: :::ExpandableHeading ### Generate a Report Generates a tailored pivot report based on your Google Analytics 4 (GA4) event data. ::: :::ExpandableHeading ### Make an API Call ::: # Templates You can look for more templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # Google Analytics 4 resources You can have access to more resources related to this app on the following links - [Google Analytics 4 topics on Make community](https://community.make.com/search?q=Google%20Analytics%204) - [Google Analytics 4 website](https://marketingplatform.google.com/about/analytics/) - [Google Analytics 4 API documentation](https://developers.google.com/analytics/devguides/config/admin/v1/rest) - [Google Analytics 4 page on make](https://www.make.com/en/integrations/google-analytics-4)