--- title: Google Ads Customer Match slug: google-ads-customer-match image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_google-ads-customer-match.png docTags: createdAt: 2025-02-03T13:29:06.382Z --- | ::Image[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/google-ads-customer-match.png" size="50" width="512" height="512" position="center" alt="Google Ads Customer Match logo" showCaption="false"} | Google Ads allows users to create and manage online advertising campaigns across Google Search and Display networks. Integrating Google Ads with Make.com enables automated management of ad campaigns, keyword updates, and real-time reporting of campaign performance. | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | :::hint{type="info"} Starting on April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match. For more information, see the [Changes to Customer Match Support in the Google Ads API](https://ads-developers.googleblog.com/2026/03/changes-to-customer-match-support-in.html) page. ::: # Requirements To use the Google Ads Customer Match app in Make, you must have a [Google Ads account](https://ads.google.com/) and a registered developer token. For subscription, refer to the [Google Ads Customer Match pricing page](https://support.google.com/google-ads/answer/6379332?hl=en). :::hint{type="info"} Make's use and transfer of information received from Google APIs to any other app will adhere to [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy). ::: # Connect Google Ads Customer Match and Make To create the connection: ::::WorkflowBlock :::WorkflowBlockItem Log in to your Make account, add a Google Ads Customer Match module to your scenario, and click **Create a connection**. ::: :::WorkflowBlockItem Optional: In the ​​**Connection name​​** field, enter a name for the connection. ::: :::WorkflowBlockItem In the **Customer ID** field, enter your customer ID. You will find your Customer ID by choosing an account in the Google Ads Customer Match UI after signing in or clicking on your profile image at the top-right corner of the page. For example: `123-456-7890`. ::: :::WorkflowBlockItem Optional: Switch on ​**Show advanced settings**​ and enter your Google Ads Customer Match client credentials. For more information, see the [Create and configure a Google Cloud Platform project](docId\:lqJnguxHTv3O0XTM7Rs2i) below. ::: :::WorkflowBlockItem Click **Sign in with Google**. ::: :::WorkflowBlockItem If prompted, authenticate your account and confirm access. ::: :::: You've successfully created the connection and can now use the Google Ads Customer Match app in your scenarios. If you want to make changes to your connection in the future, follow the steps [here](docId\:SO88FM6pkT0G-adKDDfzZ). :::::ExpandableHeading ## Create and configure a Google Cloud Platform project for Google Ads Customer Match To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform. ### Create a Google Cloud Platform project for Google Ads Customer Match To create a Google Cloud Platform project: ::::WorkflowBlock :::WorkflowBlockItem Log in to the [Google Cloud Platform](https://console.cloud.google.com/) using your Google credentials. ::: :::WorkflowBlockItem On the welcome page, click **Create or select a project** > **New project**. If you already have a project, proceed to the [step 5](#). ::Image[]{src="https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-Oa9SL8PSb5oLdpaYe6goL-20250312-113144.png" size="70" width="626" height="189" position="flex-start" alt="Google Cloud Platofrm" showCaption="false"} ::: :::WorkflowBlockItem Enter a **Project name** and select the **Location** for your project. ::: :::WorkflowBlockItem Click **Create**. ![Select a project](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-I7LwD3Eqxo8A1xGdNU00F-20250312-113236.png) ::: :::WorkflowBlockItem In the top menu, check if your new project is selected in the **Select a project** dropdown. If not, select the project you just created. ::: :::: :::hint{type="info"} To create a new project or work in the existing one, you need to have the `serviceusage.services.enable` permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you. ::: ### Enable APIS for Google Ads Customer Match To enable the required APIs: ::::WorkflowBlock :::WorkflowBlockItem Open the left navigation menu and go to **APIs & Services** > **Library**. ::: :::WorkflowBlockItem Search for the following API: **Google Ads API** ![Google APIs](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-REmWXs0paliNZ3UaoQFUy-20250312-113349.png) ::: :::WorkflowBlockItem Click **Google Ads API**, then click **Enable**. If you see the **Manage** button instead of the **Enable** button, you can proceed to the next step: the API is already enabled. ::: :::: ### Configure your OAuth consent screen for Google Ads Customer Match To configure your OAuth consent screen: ::::WorkflowBlock :::WorkflowBlockItem In the left sidebar, click **Google Auth Platform**. If you don't see **Google Auth Platform i**n the left sidebar, click **View all products **at the top of it, then pin **Google Auth Platform **to the sidebar. ![Google Auth Platform](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-PtY3LfOgrLoKJ90OuxeAs-20250312-113600.png) ::: :::WorkflowBlockItem Click **Get Started**. ::: :::WorkflowBlockItem In the **Overview** section, under **App information**, enter *Make* as the app name and provide your Gmail address. Click **Next**. ::: :::WorkflowBlockItem Under **Audience**, select **External**. Click **Next**. For more information regarding user types, refer to [Google's Exceptions to verification requirements documentation](https://support.google.com/cloud/answer/9110914#exceptions-ver-reqts). ::: :::WorkflowBlockItem Under **Contact Information**, enter your Gmail address and click **Next**. ::: :::WorkflowBlockItem Under **Finish**, agree to the Google User Data Policy. ::: :::WorkflowBlockItem Click **Continue** > **Create**. ::: :::WorkflowBlockItem Click **Create OAuth Client**. ![Create OAuth client](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-pmJoicQVYOCcrygT-qn4X-20250312-113750.png) ::: :::WorkflowBlockItem In the **Branding** section, under **Authorized domains**, add `make.com` and `integromat.com`. Click **Save.** ::: :::WorkflowBlockItem Optional: In the **Audience** section, add your Gmail address on the **Test users** page, then click **Save and continue** if you want the project to remain in the **Testing** publishing status. Read the note below to learn more about the publishing status. ::: :::WorkflowBlockItem In the **Data Access** section, click **Add or remove scopes**, add the following scopes: `https://www.googleapis.com/auth/adwords` You can add scopes using: - A table with filters - A window to manually enter scopes: Click **Update**. ::: :::WorkflowBlockItem Click **Save**. ::: :::: :::hint{type="info"} **Publishing Status** **Testing:** If you keep your project in the **Testing** status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to **In production**. **In production:** If you update your project to the **In production** status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the **Google Auth Platform**, the **Audience** section, and click **Publish app**. If you see the notice **Needs verification**, you can choose whether to go through the [Google verification process](https://support.google.com/cloud/answer/13463073?authuser=1\&visit_id=638718595933013017-1855034908\&rd=1) for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period. For more information regarding the publishing status, refer to the Publishing status section of [Google's Setting up your OAuth consent screen help](https://support.google.com/cloud/answer/10311615#zippy=). ::: ### Create your Google Ads Customer Match client credentials To create your client credentials: ::::WorkflowBlock :::WorkflowBlockItem In Google Auth Platform, click **Clients**. ::: :::WorkflowBlockItem Click **+ Create Client**. ![Create Client](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-_ZOZfMOLZTl5cfqsnn9Zk-20250312-114156.png) ::: :::WorkflowBlockItem In the **Application type** dropdown, select **Web application**. ::: :::WorkflowBlockItem Update the **Name** of your OAuth client. This will help you identify it in the platform. ::: :::WorkflowBlockItem In the **Authorized redirect URIs** section, click **+ Add URI** and enter the following redirect URI: `https://www.integromat.com/oauth/cb/google-ads2/` ![Authorize redirect URI](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-QSYhZk-Gh3QqyhtTQKDQP-20250312-114442.png) ::: :::WorkflowBlockItem Click **Create**. ::: :::WorkflowBlockItem Click the OAuth 2.0 Client you created, copy your **Client ID** and **Client secret** values, and store them in a safe place. ::: :::: You will use these values in the **Client ID** and **Client Secret** fields in Make. ### Obtain your Google Ads Customer Match developer token To obtain your developer token: ::::WorkflowBlock :::WorkflowBlockItem Sign in to your [Google Ads manager account](https://ads.google.com/home/tools/manager-accounts/) and click the **Search** button. ::: :::WorkflowBlockItem Type in **API Center** and select it. The API Center option only appears for Google Ads manager accounts. ::: :::WorkflowBlockItem Complete the API Access form and accept the terms and conditions. ::: :::WorkflowBlockItem Initially, the developer token will be in the **API Center > API Access** with a **Pending Approval** status. ::: :::WorkflowBlockItem Once the developer token is available, copy the value and store it in a safe place. ::: :::: You will use this value in the **Developer Token** field in Make. ::::: # Google Ads Customer Match modules After connecting to the Google Ads Customer Match app, you can choose from a list of available modules to build your scenarios. :::ExpandableHeading ### Add Contacts to a Customer List (deprecated) Adds new contacts to a customer list that you choose. ::: :::ExpandableHeading ### Create a Customer List Creates a new list to organize and manage customer information. ::: :::ExpandableHeading ### Get a Customer List Retrieves detailed information about a specific customer list. ::: :::ExpandableHeading ### Remove Contacts from a Customer List (deprecated) Deletes selected contacts from a specific customer list. ::: :::ExpandableHeading ### Search Customer Lists ::: # Templates You can look for Google Ads Customer Match templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # Google Ads Customer Match resources You can have access to more resources related to this app on the following links - [Google Ads Customer Match topics on Make community](https://community.make.com/search?q=Google%20Ads%20Customer%20Match) - [Google Ads Customer Match website](https://support.google.com/google-ads/answer/6379332?hl=en) - [Google Ads Customer Match API documentation](https://developers.google.com/google-ads/api/reference/rpc/v18/overview) - [Google Ads Customer Match page on make](https://www.make.com/en/integrations/google-ads-customer-match)