Google Ads Conversions
Google Ads Conversion Tracking lets you measure actions users take after interacting with your ads. Integrating with Make.com allows you to automatically track conversions, sync conversion data, and trigger workflows based on specific ad interactions or sales events.
Requirements
To use the Google Ads Conversions app in Make, you must have a Google Ads account and a developer token with Standard Access level. For subscription, refer to the Google Ads Conversions pricing page.
Make's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy.
Connect Google Ads Conversions and Make
To create the connection:
Log in to your Make account, add a Google Ads Conversions module to your scenario, and click Create a connection.
Optional: In the Connection name field, enter a name for the connection.
In the Customer ID field, enter your customer ID.
You will find your Customer ID by choosing an account in the Google Ads UI after signing in or clicking on your profile image at the top-right corner of the page. For example: 123-456-7890.
Optional: Switch on Show advanced settings and enter your Google Ads Conversions client credentials. For more information, see the Create and configure a Google Cloud Platform project below.
Click Sign in to Google.
If prompted, authenticate your account and confirm access.
You've successfully created the connection and can now use the Google Ads Conversions app in your scenarios. If you want to make changes to your connection in the future, follow the steps here.
To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform.
Create a Google Cloud Platform project for Google Ads Conversions
To create a Google Cloud Platform project:
Log in to the Google Cloud Platform using your Google credentials.
On the welcome page, click Create or select a project > New project. If you already have a project, proceed to the step 5.
Enter a Project name and select the Location for your project.
Click Create.
In the top menu, check if your new project is selected in the Select a project dropdown. If not, select the project you just created.
To create a new project or work in the existing one, you need to have the serviceusage.services.enable permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you.
Enable APIS for Google Ads Conversions
To enable the required APIs:
Open the left navigation menu and go to APIs & Services > Library.
Search for the following API: Google Ads API
Click Google Ads API, then click Enable. If you see the Manage button instead of the Enable button, you can proceed to the next step: the API is already enabled.
Configure your OAuth consent screen for Google Ads Conversions
To configure your OAuth consent screen:
In the left sidebar, click Google Auth Platform.
If you don't see Google Auth Platform in the left sidebar, click View all products at the top of it, then pin Google Auth Platform to the sidebar.
Click Get Started.
In the Overview section, under App information, enter Make as the app name and provide your Gmail address. Click Next.
Under Audience, select External. Click Next.
For more information regarding user types, refer to Google's Exceptions to verification requirements documentation.
Under Contact Information, enter your Gmail address and click Next.
Under Finish, agree to the Google User Data Policy.
Click Continue > Create.
Click Create OAuth Client.
In the Branding section, under Authorized domains, add make.com and integromat.com. Click Save.
Optional: In the Audience section, add your Gmail address on the Test users page, then click Save and continue if you want the project to remain in the Testing publishing status. Read the note below to learn more about the publishing status.
In the Data Access section, click Add or remove scopes, add the following scopes:
https://www.googleapis.com/auth/adwords
You can add scopes using:
- A table with filters
- A window to manually enter scopes:
Click Update.
Click Save.
Publishing Status
Testing: If you keep your project in the Testing status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to In production.
In production: If you update your project to the In production status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the Google Auth Platform, the Audience section, and click Publish app. If you see the notice Needs verification, you can choose whether to go through the Google verification process for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period.
For more information regarding the publishing status, refer to the Publishing status section of Google's Setting up your OAuth consent screen help.
Create your Google Ads Conversions client credentials
To create your client credentials:
In Google Auth Platform, click Clients.
Click + Create Client.
In the Application type dropdown, select Web application.
Update the Name of your OAuth client. This will help you identify it in the platform.
In the Authorized redirect URIs section, click + Add URI and enter the following redirect URI:
https://www.integromat.com/oauth/cb/google-ads2
Click Create.
Click the OAuth 2.0 Client you created, copy your Client ID and Client secret values, and store them in a safe place.
You will use these values in the Client ID and Client Secret fields in Make.
Obtain your Google Ads Conversions developer token
To obtain your developer token:
Sign in to your Google Ads manager account and click the Search button.
Type in API Center and select it. The API Center option only appears for Google Ads manager accounts.
Complete the API Access form and accept the terms and conditions.
Initially, the developer token will be in the API Center > API Access with a Pending Approval status.
Once the developer token is available, copy the value and store it in a safe place.
You will use this value in the Developer Token field in Make.
Google Ads Conversions modules
After connecting to the Google Ads conversions app, you can use the following types of modules to build your scenarios.
Some ad-blocking browser plugins could block the Google Ads Conversions modules. It is recommended to disable the plugins if you encounter a problem loading a module.
Templates
You can look for Google Ads Conversions templates in Make's template gallery, where you'll find thousands of pre-created scenarios.
Google Ads Conversions resources
You can have access to more resources related to this app on the following links