--- title: Google Ads Conversions slug: google-ads-conversions image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_google-ads-conversions.png docTags: createdAt: 2025-02-03T13:29:06.382Z --- ::::VerticalSplit{layout="left"} :::VerticalSplitItem ::Image[]{src="https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/google-ads-conversions.png" size="60" width="512" height="512" position="center" darkWidth="512" darkHeight="512" showCaption="false"} ::: :::VerticalSplitItem Google Ads Conversion Tracking lets you measure actions users take after interacting with your ads. Integrating with Make.com allows you to automatically track conversions, sync conversion data, and trigger workflows based on specific ad interactions or sales events. ::: :::: # Requirements To use the Google Ads Conversions app in Make, you must have a [Google Ads account ](https://ads.google.com/)and a developer token with Standard Access level. For subscription, refer to the [Google Ads Conversions pricing page](https://ads.google.com/intl/en_us/home/measurement/conversion-tracking/). :::hint{type="info"} Make's use and transfer of information received from Google APIs to any other app will adhere to [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy). ::: # Connect Google Ads Conversions and Make To create the connection: ::::WorkflowBlock :::WorkflowBlockItem Log in to your Make account, add a Google Ads Conversions module to your scenario, and click **Create a connection**. ::: :::WorkflowBlockItem Optional: In the ​​**Connection name​​** field, enter a name for the connection. ::: :::WorkflowBlockItem In the **Customer ID** field, enter your customer ID. You will find your Customer ID by choosing an account in the Google Ads UI after signing in or clicking on your profile image at the top-right corner of the page. For example: `123-456-7890`. ::: :::WorkflowBlockItem Optional: Switch on ​**Show advanced settings**​ and enter your Google Ads Conversions client credentials. For more information, see the [Create and configure a Google Cloud Platform project](docId:4p7GiB_kNg2CIrxstrd4z) below. ::: :::WorkflowBlockItem Click **Sign in to Google**. ::: :::WorkflowBlockItem If prompted, authenticate your account and confirm access. ::: :::: You've successfully created the connection and can now use the Google Ads Conversions app in your scenarios. If you want to make changes to your connection in the future, follow the steps [here](docId\:SO88FM6pkT0G-adKDDfzZ). :::::ExpandableHeading ## Create and configure a Google Cloud Platform project To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform. ### Create a Google Cloud Platform project for Google Ads Conversions To create a Google Cloud Platform project: ::::WorkflowBlock :::WorkflowBlockItem Log in to the [Google Cloud Platform](https://console.cloud.google.com/) using your Google credentials. ::: :::WorkflowBlockItem On the welcome page, click **Create or select a project** > **New project**. If you already have a project, proceed to the [step 5](#). ::Image[]{src="https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-Oa9SL8PSb5oLdpaYe6goL-20250312-113144.png" size="70" width="626" height="189" darkWidth="626" darkHeight="189" position="flex-start" showCaption="false"} ::: :::WorkflowBlockItem Enter a **Project name** and select the **Location** for your project. ::: :::WorkflowBlockItem Click **Create**. ![Select a project](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-I7LwD3Eqxo8A1xGdNU00F-20250312-113236.png) ::: :::WorkflowBlockItem In the top menu, check if your new project is selected in the **Select a project** dropdown. If not, select the project you just created. ::: :::: :::hint{type="info"} To create a new project or work in the existing one, you need to have the `serviceusage.services.enable` permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you. ::: ### Enable APIS for Google Ads Conversions To enable the required APIs: ::::WorkflowBlock :::WorkflowBlockItem Open the left navigation menu and go to **APIs & Services** > **Library**. ::: :::WorkflowBlockItem Search for the following API: **Google Ads API** ![Google APIs](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-REmWXs0paliNZ3UaoQFUy-20250312-113349.png) ::: :::WorkflowBlockItem Click **Google Ads API**, then click **Enable**. If you see the **Manage** button instead of the **Enable** button, you can proceed to the next step: the API is already enabled. ::: :::: ### Configure your OAuth consent screen for Google Ads Conversions To configure your OAuth consent screen: ::::WorkflowBlock :::WorkflowBlockItem In the left sidebar, click **Google Auth Platform**. If you don't see **Google Auth Platform i**n the left sidebar, click **View all products **at the top of it, then pin **Google Auth Platform **to the sidebar. ![Google Auth Platform](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-PtY3LfOgrLoKJ90OuxeAs-20250312-113600.png) ::: :::WorkflowBlockItem Click **Get Started**. ::: :::WorkflowBlockItem In the **Overview** section, under **App information**, enter *Make* as the app name and provide your Gmail address. Click **Next**. ::: :::WorkflowBlockItem Under **Audience**, select **External**. Click **Next**. For more information regarding user types, refer to [Google's Exceptions to verification requirements documentation](https://support.google.com/cloud/answer/9110914#exceptions-ver-reqts). ::: :::WorkflowBlockItem Under **Contact Information**, enter your Gmail address and click **Next**. ::: :::WorkflowBlockItem Under **Finish**, agree to the Google User Data Policy. ::: :::WorkflowBlockItem Click **Continue** > **Create**. ::: :::WorkflowBlockItem Click **Create OAuth Client**. ![Create OAuth client](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-pmJoicQVYOCcrygT-qn4X-20250312-113750.png) ::: :::WorkflowBlockItem In the **Branding** section, under **Authorized domains**, add `make.com` and `integromat.com`. Click **Save.** ::: :::WorkflowBlockItem Optional: In the **Audience** section, add your Gmail address on the **Test users** page, then click **Save and continue** if you want the project to remain in the **Testing** publishing status. Read the note below to learn more about the publishing status. ::: :::WorkflowBlockItem In the **Data Access** section, click **Add or remove scopes**, add the following scopes: `https://www.googleapis.com/auth/adwords` You can add scopes using: - A table with filters - A window to manually enter scopes: Click **Update**. ::: :::WorkflowBlockItem Click **Save**. ::: :::: :::hint{type="info"} **Publishing Status** **Testing:** If you keep your project in the **Testing** status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to **In production**. **In production:** If you update your project to the **In production** status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the **Google Auth Platform**, the **Audience** section, and click **Publish app**. If you see the notice **Needs verification**, you can choose whether to go through the [Google verification process](https://support.google.com/cloud/answer/13463073?authuser=1\&visit_id=638718595933013017-1855034908\&rd=1) for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period. For more information regarding the publishing status, refer to the Publishing status section of [Google's Setting up your OAuth consent screen help](https://support.google.com/cloud/answer/10311615#zippy=). ::: ### Create your Google Ads Conversions client credentials To create your client credentials: ::::WorkflowBlock :::WorkflowBlockItem In Google Auth Platform, click **Clients**. ::: :::WorkflowBlockItem Click **+ Create Client**. ![Create Client](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-_ZOZfMOLZTl5cfqsnn9Zk-20250312-114156.png) ::: :::WorkflowBlockItem In the **Application type** dropdown, select **Web application**. ::: :::WorkflowBlockItem Update the **Name** of your OAuth client. This will help you identify it in the platform. ::: :::WorkflowBlockItem In the **Authorized redirect URIs** section, click **+ Add URI** and enter the following redirect URI: `https://www.integromat.com/oauth/cb/google-ads2` ![](https://api.archbee.com/api/optimize/yAufeXqD1oGWOPBNi5MAm-tNLeGjuVbzlgiM-w5Pmyh-20250513-120707.png) ::: :::WorkflowBlockItem Click **Create**. ::: :::WorkflowBlockItem Click the OAuth 2.0 Client you created, copy your **Client ID** and **Client secret** values, and store them in a safe place. ::: :::: You will use these values in the **Client ID** and **Client Secret** fields in Make. ### Obtain your Google Ads Conversions developer token To obtain your developer token: ::::WorkflowBlock :::WorkflowBlockItem Sign in to your [Google Ads manager account](https://ads.google.com/home/tools/manager-accounts/) and click the **Search** button. ::: :::WorkflowBlockItem Type in **API Center** and select it. The API Center option only appears for Google Ads manager accounts. ::: :::WorkflowBlockItem Complete the API Access form and accept the terms and conditions. ::: :::WorkflowBlockItem Initially, the developer token will be in the **API Center > API Access** with a **Pending Approval** status. ::: :::WorkflowBlockItem Once the developer token is available, copy the value and store it in a safe place. ::: :::: You will use this value in the **Developer Token** field in Make. ::::: # Google Ads Conversions modules After connecting to the Google Ads conversions app, you can use the following types of modules to build your scenarios. :::hint{type="info"} Some ad-blocking browser plugins could block the Google Ads Conversions modules. It is recommended to disable the plugins if you encounter a problem loading a module. ::: :::ExpandableHeading **Google Ads Conversion** - Upload a Call Conversion - Upload a Conversion Adjustment ::: :::ExpandableHeading **Experimental** - Upload a Conversion Enhancement ::: :::ExpandableHeading **Google Ads Conversion Bulk** - Bulk Upload a Call Conversion (advanced) ::: :::ExpandableHeading **Other** - Make an API Call ::: # Templates You can look for Google Ads Conversions templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios. # Google Ads Conversions resources You can have access to more resources related to this app on the following links - [Google Ads Conversions topics on Make community](https://community.make.com/search?q=Google%20Ads%20Conversions) - [Google Ads Conversions website](https://ads.google.com/intl/en_us/home/measurement/conversion-tracking/) - [Google Ads Conversions API documentation](https://developers.google.com/google-ads/api/reference/rpc/v18/overview) - [Google Ads Conversions page on make](https://www.make.com/en/integrations/google-ads-conversions)