Facebook Lead Ads troubleshooting
Below you'll find guidance on common issues or errors you may encounter while using the Facebook Lead Ads app.
If the module does not trigger when the data has been sent to it, try the following steps:
Open your Facebook settings > Business Integrations, and remove the app.
Go to and remove the connection you use for the Facebook Lead Ads trigger.
Create the connection again by following the steps in the Create the connection in Make section.
Go to the People Business Settings if you are an individual, or to the Partner Business Settings if you are a partner.
Select (in case of Partner settings), or your name (in case of People settings), and enable the following permissions:
- Manage Page permission for the Pages asset.
- Manage Ad Account for the Ad Accounts asset.
Navigate to Integrations > Leads Access, and check that (for Partners) or you (for People) have access to your page.
If you have tried all the steps we mentioned and you are still having trouble, it might be because of a problem with the Meta API. The best thing to do now is to get in touch with the Meta support team. They can offer further assistance and also give you the logs for the outgoing requests you made.
As an alternative, instead of using the New Lead module to retrieve all the leads instantly, you can use the Watch Leads module. It is important to note that the Watch Leads module requires scheduling and cannot be executed instantly.
If some of your pages are not available in the Make modules, please follow the steps below:
Open the Facebook Settings, and click on Business Integrations, or use this link: https://www.facebook.com/settings?tab=business_tools
Open the app.
Check off all of the pages you want to see in the modules.
Click Save.
Check whether the app is subscribed to your page by checking the Lead Ads Testing Tool.
If your is set up correctly but does not start after submitting a form, please check in the Facebook Business manager to make sure that has access to your page.
To do so, click on the Leads Access tab, select a page, and click on the CRM to assign access for (if it is not already allowed).
If you still see an issue, open the Business Manager, and assign access to .
If none of this works, please try to add a new Facebook connection, and follow the same steps.
Use the Ignore error handler option (under advanced settings) to fix this error.
When you collect the ad and Campaign ID, instead of the module throwing an error and stopping the , the ignore error handler will take care of it.
Check the Leads Access settings. By default, all page admins have access to leads, but if a client specified users, to have access, and did not add your system user, you'll get this error. It can be accessed through Business Settings > Integrations > Leads Access and choose People, CRM, or Partners depending on your level of access. For more information, refer to Facebook Support page.
If changing the relevant settings does not resolve the error, you need to reach out to Meta for further support. You can use our DevTool to get additional information about the failed request and forward those logs to the Meta team.
If this page admin never customized leads, nor given access permission with the Leads Access Manager, then ALL page admins will have leads access permission.
If leads access permission is customized by business admins, then it depends on the business admin's configuration, whether a page basic admin has leads access permission or not. For more information, refer to Facebook Lead Ads Support page.
In this case, the user having a page admin role does not necessarily mean having leads access if there are business admins managing the page. So, the business admin will have to assign the lead asset to the page admin in the Facebook Business Settings.
You may see this error message if your role on the page is Advertiser or Analyst.
To solve this issue and use the module, you must be an Admin, Moderator, or Editor of the page from which you are trying to get leads ads.