---
title: Facebook Custom Audiences
slug: facebook-custom-audiences
image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_facebook-custom-audiences.png
createdAt: 2025-02-03T13:29:06.381Z
---

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With the Facebook Custom Audiences app in Make, you can create custom audiences and add emails or users to the custom audience in your Facebook Ad account.
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# Requirements

To use Facebook Offline Conversions in Make, you must have a [Facebook](https://www.facebook.com) account and a [Facebook Business Manager](https://business.facebook.com) account.

# Connect Facebook Custom Audiences and Make 

To create the connection:

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Log in to your Make account, add a Facebook Custom Audiences module to your scenario, and click **Create a connection**.
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Optional: In the ​​**Connection name​​** field, enter a name for the connection.
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Optional: Switch on ​**Show advanced settings**​ and enter your Facebook Custom Audiences client credentials. For more information on how to obtain your credentials, refer to the 

If requested, use the following Redirect URI when setting up your client credentials: `https://www.integromat.com/oauth/cb/facebook`
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Click **Save**.
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If prompted, authenticate your account and confirm access.
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You've successfully created the connection and can now use the Facebook Custom Audiences app in your scenarios. If you want to make changes to your connection in the future, follow the steps [here](docId\:SO88FM6pkT0G-adKDDfzZ).

# Facebook Custom Audiences modules

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**Custom Audiences**

- Create a Custom Audience
- Add Emails to a Custom Audience
- Add Users to a Custom Audience
- Remove Audience Members
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**Lookalike Audiences**

- Create a Lookalike Audience
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**Page Fan Lookalike Audiences**

- Create a Page Fan Lookalike Audience
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**Campaign and Add Set Lookalike Audience**

- Create a Campaign or Add Set Conversion Lookalikes
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**Value-based Custom Audience**

- Create a Value-based Custom Audience
- Populate a Seed Audience
- Create a Valued-based Lookalike
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# Templates

You can look for Facebook Custom Audiences templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios.

# Facebook Custom Audiences resources

- [Facebook Custom Audiences API](https://developers.facebook.com/docs/marketing-api/audiences/)