---
title: Facebook Conversions API
slug: facebook-conversions-api
image: https://make-cxp-documentation.ams3.digitaloceanspaces.com/apps-center-icons/PREVIEW_facebook-conversions-api.png
docTags:
createdAt: 2025-02-03T13:29:06.381Z
---
::::VerticalSplit{layout="left"}
:::VerticalSplitItem
::Image[]{src="https://api.archbee.com/api/optimize/oAyFj2GHlBeBVWF5OAir2/rRLprGlWmCqpn-CLWdu-3-20250926-113710.png" size="50" width="800" height="800" position="center" showCaption="false"}
:::
:::VerticalSplitItem
With the Facebook Conversions API app in Make, you can send web events from your online source directly to Facebook.
:::
::::
# Requirements
To use Facebook Conversions API app in Make, you must have a [Facebook](https://www.facebook.com) account and a [Facebook Business Manager](https://business.facebook.com) account.
# Connect Facebook and Make
To create the connection:
::::WorkflowBlock
:::WorkflowBlockItem
Log in to your Make account, add a Facebook Conversions API module to your scenario, and click **Create a connection**.
:::
:::WorkflowBlockItem
Optional: In the **Connection name** field, enter a name for the connection.
:::
:::WorkflowBlockItem
In the **Your Business Name** field, enter your business name.
:::
:::WorkflowBlockItem
In the **Currency** field, select the applicable currency for your business.
:::
:::WorkflowBlockItem
In the **Timezone** field, select the applicable timezone.
:::
:::WorkflowBlockItem
Optional: In the **External Business ID** field, enter your Business ID details.
:::
:::WorkflowBlockItem
Click **Save**.
:::
:::WorkflowBlockItem
If prompted, authenticate your account and confirm access.
:::
::::
You've successfully created the connection and can now use the Facebook Conversions API app in your scenarios. If you want to make changes to your connection in the future, follow the steps [here](docId\:SO88FM6pkT0G-adKDDfzZ).
# Facebook Conversions API modules
:::ExpandableHeading{isOpen="true"}
**Actions**
Send Events
Sends events to your Facebook ad account's [Facebook Pixel](https://www.facebook.com/business/help/742478679120153).
For better ad-targeting efficiency, please send the data as soon as you retrieve them (using webhooks or frequent scenario run scheduling). It may take up to 20 minutes for your data to be processed by Facebook.
| **Field** | **Description** |
| --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Connection** | [Create a connection to your Facebook Conversions API account](docId\:r_r03Cy1TH8jl9Y_NQN3-) |
| **Pixel ID** | Enter your Facebook Pixel ID.
Leave this empty for the pixel ID you picked when creating or reauthorizing the connection. If you want a pixel under a different Facebook Business Manager account, create a new connection instead. |
| **Data** | - Custom data: Enter additional data you want to send to Facebook.
- Opt out: Select the **Yes** option to exclude this event from ads delivery optimization. If set to Yes, Facebook only uses the event for attribution.
- Event Source URL: Enter the browser URL where the event happened. |
| **Test Event Code** | Enter the test event code to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel > Test Events > Server*.* |
| **Enable Limited Data Use** | Select the **Yes** option to limit businesses' use of California personal information for a given event. (In accordance with the California Consumer Privacy Act - CCPA). |
:::
# Templates
You can look for Facebook Conversions API templates in [Make's template gallery](https://www.make.com/en/templates), where you'll find thousands of pre-created scenarios.
# Facebook Conversions API resources
- [Facebook for Developers parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters)