Facebook Conversions API for CRM

with the facebook conversion api for crm app in {{product name}} , you can create lead events in your facebook conversion api for crm account requirements to use the facebook conversions api for crm app in {{product name}} , you must create a http //facebook com create a facebook business manager account at https //business facebook com/overview create a new pixel specifically for the lead events in your facebook event manager the pixel should be of type crm start sending simple "lead" events with the facebook conversions api app immediately after you receive leads with facebook leads ads app more info can be found in the video below start sending lead status change events via {{product name}} to facebook with the facebook conversions api for crm app the facebook account used during the connection creation should be the admin of the facebook ads account and the newly created pixel after a week or so, you need to go to the pixel's settings and finish the configuration of your sales funnel to define the lead status that will be used for optimizing your facebook lead ads campaigns where the optimization is set to facebook conversions api for crm we strongly recommend watching the video below to understand the above prerequisites before you start using the app https //www youtube com/embed/gj4s9ryrh 0 this video refers using facebook lead id as a mandatory field for passing crm events to the facebook conversions api for crm however, please note that as of october 2025, facebook lead id is no longer mandatory when an email address is provided that said, it is still recommend including the facebook lead id whenever it is available to capture facebook lead id, you can use the facebook lead ads app on {{product name}} this app allows you to listen for new form submissions on facebook and then pass the form data along with the lead id to your crm for more information, see the docid\ mfsmr4m6jyafqepovcjct app connect facebook conversions api for crm and {{product name}} to create the connection log in to your {{product name}} account, add an facebook conversions api for crm module to your {{scenario singular lowercase}} , and click create a connection optional in the ​​ connection name​​ field, enter a name for the connection optional switch on ​ show advanced settings ​ and enter your facebook conversions api for crm client credentials for more information on how to obtain your credentials, refer to the https //developers facebook com/docs/marketing api/conversions api/guides/conversions api crm for platforms if requested, use the following redirect uri when setting up your client credentials https //www integromat com/oauth/cb/facebook business extension add the details as provided below to connect the app field description your business name enter your business name currency select the applicable currency for your business for example, usd timezone select the timezone applicable to your business external business id enter a unique business id the external business id is a unique identifier to distinguish multiple businesses the id can be any string of your choice but ensure the id is unique for your different businesses if you run more than one business client id and client secret optional client credentials of your custom application click save if prompted, authenticate your account and confirm access you've successfully created the connection and can now use the facebook conversions api for crm app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps docid\ so88fm6pkt0g adkddfzz facebook conversions api for crm modules after connecting to the facebook conversions api for crm app, you can use the following types of modules to build your {{scenario plural lowercase}} actions create a lead event field description connection /#connect facebook conversions api for crm and event name name of the event to capture the stages you use within your crm ensure to send all stages as they are updated, including the initial lead stage for example, your stages may include the following types if a lead reaches the final, converted stage, all previous stages should have been sent beforehand initial lead from fb marketing qualified lead sales opportunity converted facebook recommends using a variable to pass in the stages from your database alternatively, you could create a separate api call for each stage event time a timestamp that indicates when your crm updates the lead stage update event facebook recommends using a variable to pass in the unix timestamp values from your database the event time parameter value can be up to 7 days before you send an event to facebook lead id the fb generated id for every lead, a 15 or 16 digit number it is required to use lead ids instead of customer information for matching facebook recommends using a variable to pass in the id values from your database lead id associated with a lead generated by https //developers facebook com/docs/marketing api/guides/lead ads this means you can only use this module when your lead originally came from lead ads, and you saved its lead id email enter the email address of the lead phone number enter the phone number of the lead, including the country code, area code, and number use digits only (for example, 16505551212 ) subdomain index enter the domain level where the cookie is defined for example com = 0 example com = 1 www example com = 2 this value is used as part of the facebook click id creation time enter the time in unix epoch (milliseconds) when the fbc cookie was stored if you don’t store the cookie, use the timestamp from when you first received the fbclid value click id enter the value of the fbclid query parameter from the page url lead event source name of the tool where the leads are coming from we suggest you use make or anything regarding your business process you can also use the name of the true source system for example, crms such as hubspot , salesforce , pipedrive , etc , pixel id select or map the https //www facebook com/business/help/952192354843755?id=1205376682832142 of your facebook account to create and set up the pixel id, refer to https //www facebook com/business/help/952192354843755?id=1205376682832142 leave this field empty for the pixel id you picked when creating or reauthorizing the connection if you want a pixel under a different facebook business manager account, create a new connection instead facebook conversions api for crm resources https //developers facebook com/docs/marketing api/conversions api/conversion leads integration