Marketing
Facebook Conversions API for CRM
7 min
true false 107false unhandled content type false unhandled content type requirements to use the facebook conversions api for crm app in {{product name}} , you must create a facebook account create a facebook business manager account at business facebook com https //business facebook com/overview create a new pixel specifically for the lead events in your facebook event manager the pixel should be of type crm start sending simple "lead" events with the facebook conversions api app immediately after you receive leads with facebook leads ads app more info can be found in the video below start sending lead status change events via {{product name}} to facebook with the facebook conversions api for crm app the facebook account used during the connection creation should be the admin of the facebook ads account and the newly created pixel after a week or so, you need to go to the pixel's settings and finish the configuration of your sales funnel to define the lead status that will be used for optimizing your facebook lead ads campaigns where the optimization is set to facebook conversions api for crm we strongly recommend watching the video below to understand the above prerequisites before you start using the app youtube link here https //www youtube com/embed/gj4s9ryrh 0 as mentioned in the video, in order to be able to use the facebook conversions api for crm app, you first need to start capturing facebook lead ids in your crm to do so, you can start using the facebook lead ads app on {{product name}} this app allows you to listen for new form submissions on facebook and then pass the form data along with the lead id to your crm for more information, see the facebook lead ads docid\ mfsmr4m6jyafqepovcjct app connect facebook conversions api for crm and {{product name}} to create the connection log in to your {{product name}} account, add an facebook conversions api for crm module to your {{scenario singular lowercase}} , and click create a connection optional in the connection name field, enter a name for the connection optional switch on show advanced settings and enter your facebook conversions api for crm client credentials for more information on how to obtain your credentials, refer to the meta conversions api for crm developer documentation if requested, use the following redirect uri when setting up your client credentials https //www integromat com/oauth/cb/facebook business extension add the details as provided below to connect the app true false 189false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type click save if prompted, authenticate your account and confirm access you've successfully created the connection and can now use the facebook conversions api for crm app in your {{scenario plural lowercase}} if you want to make changes to your connection in the future, follow the steps connect an application docid\ so88fm6pkt0g adkddfzz facebook conversions api for crm modules after connecting to the facebook conversions api for crm app, you can use the following types of modules to build your {{scenario plural lowercase}} actions create a lead event true falsefalse left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type false left unhandled content type facebook conversions api for crm resources facebook conversions api for crm integration